IPM Bitesize
McCoy’s runs Golden Crisp promotion
Ridged crisp brand McCoy’s is running ‘Win Gold’, an on-pack promotion offering five chances to win £10,000 by finding a golden crisp in a packet. The promotion...
Ketel offers chance to rule an offshore kingdom – for a day
Dutch vodka brand Ketel One is running an Instagram competition offering consumers in the UK, US and Canada the chance to win a stay at the Ketel One Huis, an offshore...
Black Tomato adds Business Development Manager
Prize Promotion specialists The Black Tomato Agency have bolstered their team with the appointment of Chelsea Gurr as Business Development Manager. Riding high after...
Y&R develops unique AR app for Swiss retailer Migros
Swiss retailer Migros has enhanced its mobile app with a new Discover function, which uses Augmented Reality technology to let shoppers scan more than 5,000 products and...
Chicago Town delivers ‘takeaway’ to UK’s remotest village
The UK’s No. 1 frozen pizza brand, Chicago Town, has just given residents of the UK’s most remote community, the Scottish village of Inverie on the Knoydart...
Zeal Creative wins IPM Manchester Bowling
Teams from the promotional marketing industry competed in the IPM Bowling Tournament in Manchester at the end of March 2017, with Zeal Creative taking away the King Pin...
Sky Mobile launches with live activity at London mainline stations
Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and...
Can programmatic make the perfect partnership?
Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes...
Kelloggs ‘Grown Ups Go Free’ promo 2017 launches for Easter
Kelloggs ‘Grown-ups Go Free’ Merlin promotion returns Kelloggs is re-launching its annual ‘Grown-ups Go Free’ promotion in partnership with Merlin Entertainments...
Three key ways innovative packaging can boost a promotion
Apr 12, 2017
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...