Three UK, the mobile network, has appointed Laura Wilkinson-Rea as the new Head of PR & Social. The move follows the opening of its brand-new content hub ‘Studio Three’ – to produce and deliver faster, engaging social-led content supporting the company’s mission to become the UK’s best loved brand.
Laura joined from eBay as Head of PR UK & Ireland, where she defined and executed the consumer PR strategy. Shifting brand perception through creative storytelling and award-winning brand campaigns, helping to position eBay as the first place to shop.
At Three, Laura manages a team of eight in-house PR and social media specialists, including Verity Henderson and Ali Lubbock as consumer PR leads, and reports into Kat Ward-Smith, Director of Brand & Communications. Three has recently appointed PrettyGreen to provide consumer PR consultancy and campaign support.
Laura Wilkinson-Rea said: “I have always admired Three’s passion and confidence as a brand, which is one of the many reasons I joined Three. It is abundantly clear that there is a richness of talent within the team, and with the opening of Studio Three, we have the right the tools now to create stories and campaigns to make Three one of the nation’s best loved brands.”
Kat Ward-Smith, Director of Brand & Communications at Three, said: “We are delighted to welcome Laura to our team – she brings a wealth of experience and a track record for delivering stand-out creative campaigns with tangible results for big brands. We have huge ambitions and PR and social are a vital to help us achieve this. Even in a short amount of time, PrettyGreen has hit the ground running and demonstrated their genuine love for our brand. With an important year ahead of us, we are confident that they will help take our brand to the next level.”
Sarah Henderson, MD at PrettyGreen, said: “We are absolutely thrilled to be working with the team at Three. The work they deliver is ambitious, smart and brave plus their approach is truly collaborative – the perfect partner for PrettyGreen. The next year is going to be huge for them and we can’t wait to be a part of it.”