differentology news

Differentology focuses on growth with new positioning and senior leadership team

Differentology today announces the launch of its refreshed positioning, following a 36% year-on-year growth and senior team shifts which saw Mark James promoted to Chief Executive Officer and Lizzie Gilthorpe to Managing Director.

The research consultancy’s new, clarified positioning is part of a wider strategic move to focus on ambitious growth, delivering exceptional results for clients by working at the intersection of brands and consumers, combining data, tech and creativity. Differentology’s new positioning is reflected by its new website and brand video, which champions and highlights the consultancy’s goal to uncover universal behavioural truths and bring them to life in meaningful ways by using creativity to land the insights with impact so that they are translated into clients’ businesses.

The brand video is something that the whole team, and clients, can believe in. It shows the questions the consultancy is asking on the behalf of clients to understand fundamental human influences, illustrating transitions occurring in media and tech brought to life through the consumer. To be human is to be more than a data point, to be ambiguous, opinionated, private, stubborn, vulnerable and changeable – something that Differentology puts at the core of all its client work, pushing the boundaries of research.

The new website champions Differentology’s position as a stand-out leader in the category – a Market Research Society (MRS) company partner research consultancy that rips up the research rule book. The consultancy’s new structure, where multi-disciplined project teams will combine to meet individual client demands reflects this.

Mark James, CEO at Differentology, said: “Differentology has a strong track record, experiencing double digit growth every year for the past 5 years. We have been on a journey with regards to how we deliver the best possible service and results for our clients, whilst staying ahead of the industry curve. Our new team structure and positioning, supported by the video and website, represent how we are challenging the status quo to fuse skillsets, embrace agility and apply the sharpest thinking to uncover the human side of our clients’ brands.”