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Parents urge brands to adopt clear nutritional labelling to help make healthy lunchtime choices for their children

Parents of primary school aged children in the UK are calling for brands to include the colour coded nutritional information (known as the traffic light system) on the...

Why the youth market is important to your brand?

Ben Bestford, Director at BAM Agency Ltd, shares why youth marketing is important, and how brands can appeal to younger consumers. Broadly defined as “any marketing...