Tag: best practice, company news, competition, competitions, consumer education campaigns, Institute of Promotional Marketing, IPM, prize draw, prize draws, prize management, Prizeology, self-regulation, self-regulatory system, Trading Standards
Prizeology joins National Trading Standards’ fight against scams
Prize sourcing and management company Prizeology has joined the National Trading Standards’ Friends Against Scams campaign, an initiative that aims to protect...
New prize promotion agency Prizeology launches
Prizeology, a new prize promotions service agency, has been launched by Sarah Burns, former Director of prize agency Spark and Fuse and current Board Director of the...
Take the fake out of political advertising
The following comment was written by Graham Temple, former Chairman of the Institute of Promotional Marketing, and published on The Drum. Whenever you come across an...
IPM COGS 2017: Text100 wins Grand Prix for Pizza Hut playable DJ pizza box
Integrated marketing communications agency Text100 triumphed at the IPM COGS 2017 awards ceremony today, taking the Grand Prix and also a Gold in the Innovation category...
NaturZ Foods offers customers a free cinema voucher on purchase
NaturZ Foods, which has been supplying independent stores with pulses, spices and rice since 2011, has launched a cinema ticket promotional reward campaign designed to...
Getting the most from your incentive program
How do you get the maximum amount of impact from an incentive program, asks Dan Kelly of Corporate Rewards. Employee incentives are a great way to drive the performance...
Hyperion Adjusters sells majority stake, unveils new website
Hyperion Adjusters, which provides specialist promotional marketing insurance and risk management products for brands and agencies, has sold a majority interest in its...
Do Promotional Marketers need to be worrying about Gender Stereotypes?
The ASA has committed itself to being tougher on negative gender stereotyping in all marketing communications. Laura Kelly of the IPM’s Legal Advisory Service explores...
‘Money Can Buy’ charity auction to raise money for Grenfell Tower
To raise money for the Kensington And Chelsea Foundation charity and directly help families unhoused and dispossessed by the Grenfell Tower fire, IPM member BD Network...
How to find the right promotional mechanic for your campaign
Sep 05, 2017
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...