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Cross-border promotions can be let down by a lack of consistency in recruiting and training promotional staff, says Carina Filek of Elevate Staffing UK & US

Staffing across borders – one size definitely doesn’t fit all!

Cross-border promotions can be let down by a lack of consistency in recruiting and training promotional staff, says Carina Filek of Elevate Staffing UK & US Sourcing...

Bacofoil ran its first experiential pop-up experiential pop-up at November’s Cake & Bake Show, the UK’s biggest baking event, to challenge consumer perceptions of the brand. The brand teamed up with Bake Off 2016 quarter-finalist Benjamina Ebuehi, who ran demonstrations showcasing how Bacofoil enhances her baking.

Bacofoil runs pop-up experience at Cake & Bake Show

Bacofoil ran its first experiential pop-up experiential pop-up at November’s Cake & Bake Show, the UK’s biggest baking event, to challenge consumer perceptions...