The first campaign will appear in major UK multiple retailers across the UK from May onwards, with a focus on driving rate of sale.
Sunsweet is a premium product and a natural source of fibre made from the finest prunes originating from the sunshine state of California, USA.
Amanda Bishop, European Sales & Marketing Director at Sunsweet Growers Inc, said: “Sunsweet Prune Juice is going through an exciting period of change. Blue Chip have been instrumental in helping us with the development of our shopper strategy for the UK & ensuring our products are the first choice in-store for our loyal audience.”
Client Services Director Ian Morgan, said: “It’s been a pleasure working with the team at Sunsweet. Along with a great cultural fit, our capability in shopper and understanding of the retail landscape, positions us perfectly to help Sunsweet Growers build the business in the UK and beyond.”