Harvey Nichols, the luxury global fashion retailer, has re-branded to Holly Nichols for the month of September to launch its newly refurbished First Floor and September campaign celebrating women: ‘Let’s hear it for the Girls.’
Further activity is planned to celebrate female empowerment throughout the month, including trunk shows, new launches, brand parties as well as inspirational talks from influential women who have changed our culture and challenged our attitudes.
The retailer has unveiled a new illuminated ‘Holly Nichols’ sign on the front of the Knightsbridge store, as well as introduced re-branded shopping bags, signage and other collateral across the flagship and regional stores. The brand has also introduced www.hollynichols.com and all social media channels have undergone the re-brand in support of the campaign.
Harvey Nichols has a long history of supporting women in the workplace. The founder of Harvey Nichols, Benjamin Harvey first opened a linen shop on the corner of Knightsbridge and Sloane Street in 1831. But it was his wife Anne who led the company when James died in 1850, and it was she who forged the hugely successful partnership with James Nichols to form Harvey Nichols & Co.
From such respected beginnings, Harvey Nichols has continued to champion gender equality – both opportunities and resources – throughout its business. Currently seven out of nine of the company’s board members are women.
Following the recent refurbishment of the flagship’s First Floor, after an ambitious four-month refurbishment, the Knightsbridge store now has four floors dedicated to women’s ready-to-wear, shoes and accessories with brands including Chloe, Calvin Klein and OFF-WHITE.
Deb Bee, Group Marketing & Creative Director at Harvey Nichols commented: “We are incredibly excited to unveil our Holly Nichols campaign – a month of events celebrating women, those who have inspired us in the past, and those that continue to do so today. Our Knightsbridge flagship now has four floors dedicated to womenswear – and we’ve ramped up our range of beauty services to suit women’s often demanding lifestyles. Our newly refurbished First Floor is shopping heaven with collections from the world’s best-loved designers, selected for their quality of design and make. We’ve created a shopping experience for our female customers like no other.”