National BBQ Week, one of the year’s most loved marketing awareness weeks, is back for its 24th year with a change in focus, launching BARBI for BRITAIN to raise much-needed funds for the NHS, plus saluting our supermarket & corner shop heroes.
National BBQ Week is one of the UK’s leading awareness weeks, at the forefront of promoting and growing the BBQ market to an astounding 132 million BBQ occasions creating a market worth £1.6billion last year.
Normally the campaign is backed by leading grocery brands but this year, as the experiential element didn’t fit with Lockdown & social-distancing, the Week is, instead of encouraging, supporting and raising funds for the NHS & Frontline staff, as well as saluting the unsung heroes working so hard in shops and supermarkets for all our benefit during the COVID-19 pandemic.
Launching on the Spring Bank Holiday, National BBQ Week will run until 31st May, starting with BARBI for BRITAIN on Monday 25th May 2020.
The National BBQ Week team is encouraging families, couples and housemates across the country to BARBI for BRITAIN by involving the whole household and hosting a BBQ from their garden, and then asking them to simply video or photograph the event, and share to National BBQ Week’s social media channels using #barbiforbritain and hopefully donating to the charities as well!
The Grill Master Brian George, BBQ Guru at National BBQ Week said:
“This year we are running the campaign to focus on thanking those who are doing everything they can to make sure we are all looked after. Our focus is on keeping people safe whilst they have fun and help others.”
“We want the nation to come together for a great day saluting the supermarket & corner shop workers, as well as those in hospitals, care homes and on the frontline.”
“Throughout the week, we’ll be driving #BarbiforBritain to make it the biggest shared BBQ event ever, encouraging us all to donate to www.nhstogether.co.uk.”
At the same time, the world’s biggest BBQ competition show will air on TV for the first time ever. To bring even more sizzle and help the nation get fired up in lockdown the 24th National BBQ Week (25-31 May) has partnered with BLAZE® TV to raise the steaks with the exclusive UK premiere of the hugely popular cooking competition series FIRE MASTERS: BBQ WARS.
For more information: www.nationalbbqweek.co.uk
Media Contact: We have lots more images and information – please contact Antonia on 07702214391 or Antonia@nationalbbqweek.co.uk