The Laughing Cow marks brand relaunch with ‘Snack Like You’ pop-up café


Popping up at London’s Spitalfields Market on Friday 10th and Saturday 11th August, Bel UK’s The Laughing Cow ‘Snack Like You’ café marks the latest phase of an exciting brand relaunch designed to communicate personal versatility. The event is free, the only request is that visitors share a #SnackLikeYou selfie.

Conceptualised to drive consumer engagement with the new Snack Like You creative platform, the immersive two-day pop-up café will see visitors embark on a unique journey of snacking self-discovery. From mac and cheese to strawberry cheesecake, celebrated chef, Paul Hannagen will be serving up a delicious range of snacks designed to suit every snacking style, occasion, moment and mood.

Visitors will be given a choice of two paths to follow; whether they’re feeling indulgent and seeking a mini treat or in the mood for a classic dish with a twist, they’ll enjoy a sweet or savoury snack. Additionally, the interactive personalisation station will provide the opportunity for consumers to get creative by customising their dish with garnishes, toppings and embellishments.

The experiential marks a first for the brand and forms part of a fully integrated marketing campaign that will run until the end of September and includes TV, digital, PR and shopper activity. Supported by a substantial marketing investment the new brand positioning heralds the introduction of new strap-line; ‘However you snack, snack like you’.

Alexandra Labaisse, Senior Brand Manager at The Laughing Cow says; “Whether you spread it, dip it, or dunk it, The Laughing Cow is a versatile cheese suitable for a range of cooking and snacking occasions. The ‘Snack Like You’ Café has been designed to bring this to life in a fun and memorable way that encapsulates the cheeky brand personality. We have tried to create an interactive brand experience that will compliment the ad campaign and really engage consumers with the new creative platform and personal versatility messaging.”