Following the incredible success of last year, Jet2holidays is once again brand partner of Love Island.
With fifth series of Love Island having started this week and fans across the UK tuning in, Jet2holidays is once again designated official travel partner of Love Island, making the partnership a great way for the package holiday specialist to continue raising its brand awareness across the UK, whilst targeting millennials and young adults.
Love Island is one of the most talked about shows on TV and in the definitive game of love, every few days the Love Islanders will have to couple up, with those not in a couple at risk of being dumped from the island. With the path to true love littered with surprise bombshell arrivals and unexpected twists and turns, there’s never a dull moment in the islanders’ sunshine paradise. Ultimately the couples must win over the hearts of the public, who will have the final say on who wins the show and takes home a lucrative cash prize. The winners and finalists will return to the UK with the award-winning Jet2.com.
This summer, the UK’s second largest tour operator will reach this audience through commercial competitions, TV and digital advertising, social media, and a dedicated microsite hosting exclusive content. The company brings back the popular slogan “Love the summer vibe with Jet2holidays and Love Island” for the duration of the series.
Two bespoke advertisements capturing the summer vibe will support the partnership, showcasing the different holiday experiences that Jet2holidays offers customers, both in Majorca and right across its network of European destinations.
Jet2holidays is also offering viewers nine chances to a pair of money-can’t-buy tickets to the Love Island Live final and a Jet2holidays for two people to Majorca, through a range of competition mechanics throughout the series. In addition, independent travel agency partners who make the most Jet2holidays bookings during the series will be entered into a prize draw to win a pair of tickets to the Love Island Live final, alongside a VIP Family Trip for two people to Majorca.
On top of that, an in-show competition means one winner can win their own Love Island experience with Jet2holidays – a 7-night holiday for six people staying at Sol Wave House All Suites in Magalluf, plus £40,000 spending money.
Steve Heapy, CEO of Jet2.com and Jet2holidays, said: “Our brand partnership with Love Island surpassed all our expectations last summer, so we are delighted to be the official travel partner of the show once again. Love Island is one of the most popular and talked about shows of the summer, meaning we can enjoy fantastic engagement with a key audience whilst showcasing the range of award-winning holidays that we have on offer for young people.”
Claire Heys, ITV Brand Partnerships and Content Director, said: “We loved coupling up with Jet2holidays last year and I’m delighted that the brand is continuing to build on that partnership by returning as the official travel partner for the new series of Love Island.”