ATOM and Fluid join forces


Cheshire based shopper marketing agency, ATOM has integrated with Fluid creative communications to create a bigger and more diverse agency offering.

Little will change in the day to day operations of ATOM with many of the client & planning team moving to the new, bigger agency. The ATOM team have relocated to Fluid’s Head Office in Macclesfield whilst also having access to the existing Fluid offices in central Manchester and London.

This integration will build on ATOM’s award-winning work in the area of shopper and promotional marketing while joining a larger and more diverse communications proposition with a bigger creative team, enhanced digital capability, film and animation services.

Tom McDonnell, Managing Director at Fluid, sees the integration as a great opportunity for the team to grow together. ‘We’re excited by the merger and are looking forward to the new opportunities that ATOM and Fluid working together will bring.’

Andy Duff, Founder and Managing Director of ATOM, will remain fully involved in the new agency structure as a non-executive director of the new group. Michelle Bancroft from Fluid will support the client team during the transitional process and head up the promotional and shopper marketing client group.