Rolling out in major retailers and grocers across UK, Italy, Germany, Australia and New Zealand, the gift with purchase promotion offers every consumer buying an Energizer product £10 off personalised gifts when they spend £25 or more with Photobox.
Meanwhile, a further 18 Energizer markets across the Middle East, APAC and EU are running a retail promotion of an equally celebratory tone. Energizer’s Make A Wish campaign invites consumers purchasing any Energizer product to make a wish for a gift up to a certain value. After entering their wish via a dedicated website, consumer will be entered into a prize draw, with lucky winners having their wishes come true.
Both campaigns were developed by Energizer’s international promotions agency, Brand Culture. The agency’s previous multi-market shopper activations have helped contribute to Energizer becoming the No1 battery brand in Europe.