Clarity launches ‘Summer Stories’ campaign for Prezzo


Marketing and communications agency Clarity today launches Prezzo’s summer set menu campaign, ‘Summer Stories’.

The Italian chain is working in partnership with Aperol as part of the ongoing activations and this will form a key part of the promotional activity which is being promoted through online activation and competitions within the restaurants.

The new campaign is an ongoing strategy to drive summer bookings through a nationwide promotion which will run until the Autumn/Winter menu is introduced later in 2019. Clarity have been partnering with Prezzo to drive positive brand perception, dialling up the emotional benefit of visiting a local Prezzo and increasing the personality of the brand. The new campaign reflects Prezzo’s Italian ethos whilst also encouraging families and friends to continue visiting the restaurant for a dine out experience at an affordable price.

The menu gives guests the chance to try the restaurant’s new summer dishes at a set price, which also includes a drink, with the options of upgrading to a premium drink experience for only £1.50.

The updated menu design will help boost the two and three course dining options for customers, whilst unlocking access to the new dishes and drinks available.

Marie Neocleous, Brand Manager at Prezzo, says: “We are thrilled with the outcome of our new menu designs. The creative execution for this campaign successfully communicates the sentiment and messaging of our summer campaign. Throughout the past few projects with Clarity, they have not only shown great understanding of our briefs, but have also helped established a consistent brand style, which now runs through all of our communication channels.”

Jo Robinson, Client Services Director at Clarity, added: “Having worked in the worked in the restaurant sector for the last 13 years we understand the importance of gaining cut through on the high street through engaging communications. We started working with Prezzo at the beginning of the year and have really enjoyed bringing their brand to life and evolving their personality. We look forward to working closely with the brand to support the next exciting chapter of their journey.”