Partnership Marketing

Charity International Rescue Committee is partnering HBO's “Game of Thrones” and its stars for a campaign urging fans globally to donate to help refugees.

International Rescue Game of Thrones

Humanitarian relief organisation the International Rescue Committee is partnering US cable TV giant HBO and its hugely successful series “Game of Thrones” for a...

Molson Coors has announced a new partnership for its award-winning loyalty programme, iPint, with football management simulation game Football Manager.

Football Manager signs Carling iPint

Molson Coors, one of the UK’s biggest brewers, has announced a new partnership for its award-winning loyalty programme, iPint, with Football Manager, the best-selling...

Taxi app Gett has linked with Warner Bros. Pictures UK for a promotion offering tickets to the London premiere of Batman V Superman: Dawn Of Justice.

Gett Batman V Superman ticket promo

  Black taxi booking app Gett has linked with Warner Bros. Pictures UK for a promotion offering people the chance to win tickets to the London premiere of Batman V...

Milk brand Arla Cravendale has partnered with the film ‘Eddie the Eagle’ and is running a major Facebook prize promotion throughout March.

Cravendale partners ‘Eddie the Eagle’ movie

Filtered milk brand Arla Cravendale has partnered with Lionsgate to support the UK release of the film ‘Eddie the Eagle’ from April 1st 2016, and is running a major...

Chinese sauce brand Lee Kum Kee has partnered with Twentieth Century Fox and DreamWorks Animation's new movie, Kung Fu Panda 3, in a brand campaign.

Lee Kum Kee partners Kung Fu Panda 3

  Chinese sauce brand Lee Kum Kee has partnered with Twentieth Century Fox and DreamWorks Animation to feature characters from the new movie, Kung Fu Panda 3, in...

Comparethemarket.com has linked up with Warner Bros. Pictures to offer limited edition Aleksandr and Sergei toys with the two brand characters as Batman and Superman respectively.

Comparethemarket offers Super Meerkat toys

Comparethemarket.com has linked up with Warner Bros. Pictures to offer limited edition Aleksandr and Sergei toys with the two brand characters as Batman and Superman...

Greene King has launched What’s The Story, an interactive experiential and social campaign for London Glory ale, engaging the capital's inhabitants.

Greene King: ‘What’s the Story’, London Glory

UK brewer Greene King has just launched a year-long experiential and social campaign to celebrate the new look and taste of its capital-inspired ale, London Glory, by...

Partnership marketing agency Mediator has announced new recruits for its Partnership Panel, set up to develop best practice, guidelines and resources.

Mediator adds to Partnership Panel

Partnership marketing agency Mediator has announced four new recruits for its Partnership Panel, which it established in 2015 to help develop best practice, guidelines...