Due to launch ahead of Stop Cyberbullying Day in June 2020, Organic has kicked off the pro bono work on the rebrand which will include a new website and a new logo. The project aims to create a fresh new look for the annual event, to help raise awareness and encourage even more support from influencers, brands, supporters and corporate partners.
Cybersmile and Organic have partnered due to the alignment of their central values. The agency’s core positioning is around Digital For Good which means they take a stand against ‘digital bads’. Usually, these ‘bads’ take the form of substandard UX, poor SEO or siloed digital thinking, but in this case resource from across the team is being devoted to helping reduce the impact of bullying online. It’s a charity cause that is incredibly close to the heart of the agency’s core positioning.
Ben Scoggins, Commercial Director at Organic, says: “Organic is passionate about the power of Digital For Good, which is why we are proud to partner with Cybersmile on the rebrand of their annual Stop Cyberbullying Day. Our work with the charity supports the combating of ‘digital bads’ including tacking digital abuse, harassment and online bullying.”
Iain Alexander, Head of Engagement at Cybersmile, says: “Organic’s deeper goals fit very well with our own. We are excited to work together on the rebrand and are looking forward to launching the new Stop Cyberbullying Day branding and website early next year.”