Category: Partnership Marketing
WPP and TikTok announce first-of-its-kind global agency partnership
WPP and TikTok, a leading destination for short-form mobile video, today announced an innovative global partnership to enable WPP agencies and clients to tap into the...
Cadbury Creme Egg celebrates 50th birthday with Golden Goobilee push
LONDON, 4th January 2021 – Cadbury Creme Egg, the Mondelēz International owned chocolate brand, has today revealed its annual campaign, which this year takes the form...
BRAND CULTURE POWER UP ENERGIZER’S CHRISTMAS CAMPAIGN
Brand Culture, specialists in entertainment and lifestyle partnerships and promotions, have powered up their client Energizer’s 2020 Christmas promotional campaign. ...
Samsung team up with Olympic gymnast Max Whitlock launch new fragrance…
Samsung have teamed up with Olympic gold medal winner Max Whitlock to launch a new perfume which aims to capture the very essence of fresh laundry. The British athlete...
YouGov and The Brand Partnerships Community on the undimmable power of cinema
As YouGov publishes its recent investigation into the viewing habits of the UK’s cinema goers, our Brand Partnerships Vice Chair David Pearson of Mongoose...
Cineworld and Picturehouse Cinemas appoints Mongoose Promotions as B2B Voucher Sales Agency
Cineworld Cinemas has appointed promotions and partnerships agency Mongoose Promotions to invigorate its Voucher products for sales promotion, employee reward and...
IPM CHAMPIONED ‘THE GOOD BUSINESS FESTIVAL’ ANNOUNCES PROGRAMME LINE-UP FOR ACT 1 IN OCTOBER
The Good Business Festival has announced the first details of its Act 1, taking place on 8th October with partners, content and ambassadors unveiled for the first time....
NOWTV Appoints TracyLocke London As Retail and Shopper Agency
Following a competitive pitch, NOWTV has appointed TracyLocke London as their retail marketing agency for UK & Ireland. TracyLocke will partner with NOWTV on the...
The Big Issue Launches New App in Partnership With Pugpig to Support Vendors
From 16th April 2020, The Big Issue, in partnership with a publishing platform, Pugpig, has launched a new app and digital edition to maximise sales and support...
Secret Cinema launches Secret Sofa in partnership with Häagen-Dazs
14th April 2020: Secret Cinema, the pioneers of immersive storytelling, announces the launch of Secret Sofa, a weekly home entertainment series where audiences can...
