Category: News
IPL Community & The Power of Purpose
As I type, the Incentive Prize and Loyalty Community are formulating a plan to curate a White Paper around the ‘Rules That COVID Broke’. This initiative will address...
Amstel celebrates 150-year anniversary with expansion to China
Amstel marks 150 years of beer and friendship, launching in the world’s biggest beer market Amsterdam, 2 December 2020 – This year, HEINEKEN celebrates the...
When Is Sales Promotion Not Sales Promotion?
As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...
Weetabix On The Go launches sportswear using 100% recycled bottles
Tuesday 17th November: Weetabix On The Go, the UK’s No. 1 breakfast drink, has created a limited edition range of sportswear using 100 per cent recycled bottles. The...
A View From…IPL Community – The Rules that COVID broke
(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...
Nature’s Bounty Appoints Initials for UK Re-launch
London, November 11th, 2020: Initials, the independent creative agency, today announces its appointment by global vitamin and supplement leader, Nature’s Bounty®,...
ZEAL activates Yeo Valley Organic’s first nature inspired direct to household experience
The UK’s most effective brand activation agency, ZEAL Creative, supported Yeo Valley Organic to engage consumers, drive trial and deliver memorable brand experience...
Walkers harnesses power of sausage rolls to raise money for the Trussell Trust, with ‘social-first’ Christmas ad, starring LadBaby and a raft of celebs
LONDON, 6th November 2020 – Walkers, the PepsiCo-owned crisp brand, is launching a ‘social-first’ Christmas ad, starring LadBaby, in support of its limited-edition...
Together We Are Stronger
Cooperation and unity could not be more topical than right now, as we wait to hear the outcome of the US presidential election. As we see a nation divided, seemingly to...
Coca Cola Zero sugar brings back festive favourite, limited-edition Cinnamon Flavour
3 November 2020, London: With the start of the festive season just around the corner, Coca-Cola has announced the return of favourite limited-edition flavour, Coca-Cola...
