Category: News

Karen Bradley, Secretary of State for Culture, Media and Sport, has told the UK’s advertising and marketing communications professionals that the current Government considers its work to be one of the UK’s “major success stories” and also “vital for the success of the UK.”

LEAD 2017: Marketing vital for UK, but must look beyond London

Karen Bradley, Secretary of State for Culture, Media and Sport, has told the UK’s advertising and marketing communications professionals that the current Government...

National pet charity Blue Cross has created a new fitness bootcamp, Work Out Like A Dog, designed to help humans understand and appreciate the health benefits that dogs get from their favourite outdoor activities - by literally having people take on the role of dogs.

Blue Cross ‘Work Out Like A Dog’ bootcamp

UK pet charity Blue Cross has linked up with a PT and fitness instructor to create a new fitness bootcamp, Work Out Like A Dog, designed to help humans understand and...

Stella Artois and Water.org used last week’s World Economic Forum (WEF) meeting in Davos to call on international business leaders, corporations, media and consumers to join them in committing to help end the global water crisis.

Stella Artois partnership with Water.org to continue

Stella Artois and Water.org used last week’s World Economic Forum (WEF) meeting in Davos to call on international business leaders, corporations, media and consumers...

lights by Tena, the feminine hygiene product from SCA, has launched a new money back guarantee to raise awareness of the brand and its range of purpose-made products for light bladder weakness.

‘Feel Fresh or it’s Free’ promo from Tena

lights by Tena, the feminine hygiene product from SCA, has launched a new money back guarantee to raise awareness of the brand and its range of purpose-made products for...

Budweiser, the Official Beer of The Emirates FA Cup, made good on its promise to recognise the loyalty and commitment of the fans which delivered the biggest upset in the Third Round of the tournament by giving Plymouth Argyle football fans thousands of free beers in recognition of their team’s fear in securing a draw at Liverpool FC’s home ground, Anfield and the fans’ dedication – many of them made a 580 mile round trip to cheer their team on.

Budweiser gives Plymouth Argyle fans free beer

Budweiser, the Official Beer of The Emirates FA Cup, made good on its promise to recognise the loyalty and commitment of the fans which delivered the biggest upset in...

Insurance brand More Than has launched what it claims is the world’s first ever city tour bus for dogs, with every element of the experience designed to appeal to man’s best friend, in London.

More Than runs first London bus tour for dogs

Insurance brand More Than has launched what it claims is the world’s first ever city tour bus for dogs, with every element of the experience designed to appeal to...

The entry deadline for the Institute of Promotional Marketing Awards 2017 is February 28th 2017 – and agencies and brand owners who want to enter their promotional campaigns from 2016 are being encouraged to get their submissions together now.

IPM Awards 2017 deadline just six weeks’ away!

The entry deadline for the Institute of Promotional Marketing Awards 2017 is in just 40 days’ time – and agencies and brand owners who want to enter their...

Healthy food brand Graze is giving out one million samples to raise awareness about its on-the-go snack food range, sold through retailers in London.

Graze samples 1 million healthy snacks to Londoners

Healthy food brand Graze is giving out one million samples to raise awareness about its on-the-go snack food range, available at retailers. Brand ambassadors will be...

UK frozen food store Iceland is launching an interactive Facebook Live campaign devised by independent media agency the7stars and social distribution company Jungle Creations to highlight the money that can be saved if you go frozen.

Iceland frozen fish Facebook competition

UK frozen food store Iceland is launching an interactive Facebook Live campaign devised by independent media agency the7stars and social distribution company Jungle...

Woolworths, the Australian retailer, is taking tennis fans at this year’s Australian Open Tennis Championships on a unique food journey through a multi-sensory brand experience.

Woolworths multi-sensory experience at Aussie Open

Woolworths, the Australian retailer, is taking tennis fans at this year’s Australian Open Tennis Championships on a unique food journey through a multi-sensory brand...