News

Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London with a range of Creme Egg recipes to highlight the product's Easter return.

Cadbury pop-up Creme Egg Café

Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London, serving a range of Creme Egg inspired recipes, to highlight the return of the Easter...

Bovril and Colman’s are partnering with Dad’s Army and an on-pack promotion offering the chance to win holidays, a Dad’s Army mug or a shovel-shaped spoon.

Bovril and Colman’s partner ‘Dad’s Army’

  Bovril and Colman’s are partnering with the upcoming Dad’s Army film, with new limited edition Bovril packaging and an on-pack promotion offering fans the...

Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers.

Aviva Safer Drivers Waterloo experiential

Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers. The challenge supports...

Lay’s starts its "Flavor Swap" challenge in the US next month. Fans can vote for four classic flavours or four new flavours for the chance to win $250,000.

Lay’s US ‘Flavor Swap’

PepsiCo’s Lay’s potato chip brand will be running yet another flavour challenge in the US, starting next month. The new “Flavor Swap” program will see...

Shopper Marketing Amplified is a webinar hosted by Carey Trevill, Managing Director of the UK’s IPM with contributions from marketing technology specialists Snipp! Interactive and retail and shopper marketing experts TPN.

Webinar: Shopper Marketing Amplified

Technological advances mean shopper marketing has broken out of the confines of the retail environment and can be found all around us, driving massively increased...

Malaysian export agency MATRADE has launched a cookery series on UK TV with Masterchef’s John Torode, with 25% off Malaysian ingredients from Ocado.

MATRADE partners Masterchef’s Torode

MATRADE, the Malaysian External Trade Development Corporation, has launched a 10 part Malaysian cookery series on UK TV, featuring Masterchef’s popular presenter,...

Mexican restaurant chain Wahaca is rerunning its New Year Spoon Amnesty, rewarding anyone who brings back a missing spoon with a free order of tacos.

Wahaca ‘spoon amnesty’ offers free tacos

Mexican ‘street food’ chain Wahaca has brought back its New Year Spoon Amnesty, where it rewards anyone who brings back one of the 4,000 spoons it says have gone...

For the Romanian cinema release of Star Wars "The Force Awakens", supermarket Carrefour Romania put interactive billboards into outlets letting customers use Jedi-like gestures to buy products.

Jedi shopping at Romanian Carrefour

To celebrate the Romanian cinema release of Star Wars Episode VII “The Force Awakens” before Christmas, French-owned supermarket chain Carrefour Romania put...

Red Bull has opened its Red Bull Can You Make It? 2016 challenge, where teams of students make their way across Europe using only Red Bull cans as currency.

How far will Red Bull take you?

  Red Bull is inviting entries for its Red Bull Can You Make It? 2016 challenge, where teams of university students from around the world have to make their way...