Category: industry
IPM invites members to contribute to new anti-sexism initiative, timeTo
timeTo, an alliance between the Advertising Association (AA), marketing industry charity NABS and networking group Women in Advertising and Communications, London...
Kinder runs Easter retailer promotion
Confectionery brand Kinder is re-running its award-winning trade competition this Easter, offering retailers the chance to win one of five packs including everything...
St Ives launches new agency, Edit
International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power...
PrettyGreen adds stand-alone experiential production house, The Producers
Independent PR, content and integrated marketing agency PrettyGreen has launched a new stand-alone event and experiential production house, called The Producers. Run by...
ATOM names Vinney Ashurst as Business Director
Integrated agency ATOM Marketing has recruited Vinney Ashurst to fill the newly-created role of Business Director. Ashurst officially joined Cheshire-based ATOM this...
Price promotions out of favour as £3.7bn in discounts vanish from shops
Tim Eales of IRI looks at the implications of the massive fall in the number of price promotions in retailers Increasing pressure on UK retailers to be more...
Thorntons launches ‘Pass The Love On’ Mother’s Day promo for retailers
To celebrate Mother’s Day on Sunday 11th March 2018, Thorntons has been giving retailers the chance to ‘Pass the Love on’ with its latest competition, offering...
Because names Natasha Blevins as Creative Director
Global creative experiences group Because has announced the appointment of Natasha Blevins, formerly Creative Director at FCB Inferno, to the same role at Because, as...
Carling makes a difference with ‘Made Local’ initiative
Carling has revealed the five community projects which have received support through its ‘Made Local’ initiative. These include an outdoor gym in Tonypandy, Wales, a...
IPM Diploma and Incentive and Motivation graduation
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
