Category: experiential

AGENCY LEADERS REFLECT ON 2020 AND SHARE EXPECTATIONS FOR 2020

2020 has been a pretty tough year that most of us in the events industry can’t wait to see the back of. But there have been some positives, and with Covid vaccines now...

TRO SHOWS WAY FORWARD FOR IN-PERSON EVENTS

While government restrictions continue to significantly impact the events industry, TRO has shown that live events are still possible with their work on the recent BMW...

SHARED EXPERIENCE: HOW TO THRIVE IN A POST-PANDEMIC EXPERIENCE ECONOMY

Ahead of the pandemic, the shortcomings in the marketing industry’s narrow definition of experience, and the oversaturation of advertising and content online resulted...

Contact-free sampling gives shopper a Boost

COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether.  It just challenges us to...

Are roadshows and pop ups the future of face to face marketing?

The power of face to face lead generation at events and tradeshows to a targeted market is something businesses are undeniably going to miss over the next 6 months....

Doctor Who Time Fracture An Immersive Adventure

Crown Brands Live has launched the brand new BBC licenced show Doctor Who Time Fracture an Immersive Theatre Experience. Opening in Spring 2021, it will be one of the...

IPM backed ‘The Good Business Festival’ announces Act 1 speakers

Act 1 of The Good Business Festival is fast approaching, and we’re proud to be able to share with you some of the details of how our first event will take shape. A...

New Normals: How gaming and theatre are combining to create post-Covid experiences

By Sandra Mardin, Strategy Director TRO UK New Normals is a content series focused on the rapid evolution of the experience economy in response to the global pandemic....

Berlin Hosts The World’s First Electric Convoy At Formula E

BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...

Brand Support for Social Causes is Disingenuous, say 59% of Young Brits

24 August 2020 – Cynical attempts to align businesses with popular social causes are eroding trust in brands. Over half (59%) of Young Brits think most brand support...