experiential

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NEXT Appoints Savvy for their Christmas Experiential Campaign – Christmas Jumpers and Jammies Hit the Road

Leading retail and shopper marketing agency, Savvy, are excited to announce that it has been appointed to carry out a festive integrated, campaign for NEXT –...

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100 Years of Christmas in one time-hopping festive tasting menu at ‘Tesco Feast of The Century’

On 4 and 5 December, Tesco will host a Christmas dinner like no other, taking guests on an immersive culinary journey through the past 100 years of festive celebrations....

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Clarity launches AR menu Campaign, ‘Be in the Know’ for Be At One

Marketing and communications agency Clarity, launched an Augmented Reality (AR) menu as part of the ‘Be in The Know’ campaign for cocktail bar chain Be At One. As...

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GUINNESS Opens Pint-Sized Pub for a cosy Christmas

With studies saying that five is the ideal number of people to enjoy a conversation with, the GUINNESS team is launching the perfect pop-up pub for five friends to catch...

Giffgaff

Giffgaff is to launch a pop-up shop where nothing is for sale

In the midst of Black Friday mayhem, giffgaff is to launch a pop-up shop in Seven Dials, Covent Garden, where nothing is for sale. The pop-up will house one hundred...

jameson whisky

Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds

Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds....

November 2019

The LEGO Group unveils the Twelve Rebuilds of Christmas at famous London hotel

Creativity has been brought to life in brick-form at The Savoy after The LEGO Group unveiled the Twelve Rebuilds of Christmas.  A rewrite of The Twelve Days of...

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Logic brings Shape and Vape to UK cities

Logic Vapes are bringing the #1 selling pod device*, Logic Compact, to cities around the UK. Logic’s Shape & Vape is an immersive and disruptive experiential...

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IPM Releases data demonstrating the effectiveness of experiential marketing

The IPM Experiential Effectiveness Community has published some key trend data from its experiential research and measurement methodology. Collated to coincide with IPA...

sainsburys giving store

Sainsbury’s opens ‘giving store’ pop-up to collect food and gift donations

Sainsbury’s has launched its ‘Giving Store’ in London’s Covent Garden, where customers will have the chance, using pre-paid tokens, to take goods from the...