Digital

Nestlé’s KitKat teams up with YouTube for a major promotion; 74 different promotional packs feature digital codes which link to different Youtube clips.

KitKat Youtube on-pack promotion

Nestlé’s KitKat brand is again teaming up with Google’s YouTube for a major promotion, with the confectionery giant producing 74 different promotional packs...

Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as prizes.

Peperami joins Angry Birds movie

Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as...

Boots UK is repeating its Petal Party activation next week to highlight night-time hayfever, with party goers showered with more than three million petals.

Boots night-time hayfever Petal Party

Boots UK will be repeating its Petal Party activation next week to highlight the impact of night-time hayfever, with party goers showered with more than three million...

Heineken has released a humorous new TV advert for Foster's, ahead of an on-pack promotion hitting shelves from next week.

Foster's ‘Epic Experiences’ on-pack

Heineken has released a humorous new TV advert for Foster’s, ahead of an on-pack promotion hitting shelves from next week. Titled ‘Drycleaner’, the new advert...

Walkers is offering consumers the chance to win one of 20,000 seven night holidays for four to one of 26 worldwide destinations in its Spell & Go promotion.

Walkers Spell & Go holiday promo

Walkers, the UK’s best-selling savoury snacking brand, is offering consumers the chance to win one of 20,000 seven night holidays for four to one of 26 worldwide...

Mini Babybel has launched ‘Celebrate Every Goal’, a football-themed online game, in advance of the Euro 2016 tournament in France.

Mini Babybel celebrates summer of sport

  Mini Babybel has launched a £1 million marketing campaign including ‘Celebrate Every Goal’, a football-themed online game, in advance of the football fever...

PlayStation offered gamers the chance to experience exclusive previews of PlayStationVR and its latest titles at video games event EGX Rezzed at London’s Tobacco Dock over the weekend of April 7th to 9th 2016.

PlayStation at EGX Rezzed

PlayStation offered gamers the chance to experience exclusive previews of PlayStationVR and its latest titles at video games event EGX Rezzed at London’s Tobacco Dock...

James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns.

Boaty McBoatface: crowdsourcing’s unknown unknowns

James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns....

Little, Brown is running a partnership campaign with Maison Blanc and online wedding planning service Zankyou for new novel, The Chocolate Lovers’ Wedding.

Chocolate Lovers’ Wedding partnerships

Award-winning publisher Little Brown Books is running a partnership campaign with artisan bakery chain Maison Blanc and international online wedding planning service...

Bupa UK is running a one-of-a-kind interactive music video starring band The Futureheads that shows people how their bodies are performing.

BUPA teams with Futureheads

Bupa UK is running a one-of-a-kind interactive music video that shows people how their bodies are performing. Starring band The Futureheads, the campaign aims to raise...