Digital

Spanish winemaker Barbadillo has launched a rare sherry in “smart bottles” protected by Thinfilm’s NFC-based authentication technology.

Leo Burnett/Arc and Thinfilm partnership

Arc, the shopper marketing and activation agency which is part of marketing services group Leo Burnett, has signed an exclusive partnership with Thin Film Electronics...

Ellie Goulding gave two fans a shock when she joined them for a live performance of her single, Army, as part of MasterCard's Priceless Surprises campaign.

MasterCard surprises Ellie Goulding superfans

BRIT Award winning singer-songwriter, Ellie Goulding, gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of...

Liverpool and Manchester City fans can get digital personalised club shirts in return for them backing their team ahead of Sunday's Capital One Cup Final.

Twitter shirt push for Football League Cup Final

The Football League is set to give fans of Liverpool and Manchester City an instant digital personalised club shirt in return for them backing their team ahead of this...

Pepsi MAX has launched a new football-themed campaign featuring top stars from the Premier League and La Liga linked to its new PepsiMojis global campaign.

Pepsi MAX PepsiMojis UEFA prize promo

Pepsi MAX has launched a new football-themed campaign featuring top footballers from the English Premier League and Spain’s La Liga linking to the soft drink’s new...

Absolut has unveiled its latest limited edition bottle, Absolut Electrik, supported by a ‘Shazam’ neck collar promotion and Ibiza Absolut Nights prize draw.

Absolut ‘Electrik’ with Shazam bottles

Absolut has unveiled its latest limited edition bottle, Absolut Electrik, supported by a ‘Shazam’ neck collar promotion and Ibiza Absolut Nights prize draw. The...

Communications consultancy mcm creative group has launch its brand new app, ‘Emplify’, to help clients improve employee engagement and communication.

mcm launches ‘Emplify’ staff engagement app

Communications consultancy mcm creative group has launch its brand new app, ‘Emplify’, designed to help clients improve employee engagement and communication within...

PepsiCo is running a #gameready UEFA Champions League promotion across Europe on Pepsi and savoury snacks, with a grand prize of a VIP trip to the Final.

PepsiCo #gameready promo returns

PepsiCo has relaunched its #gameready UEFA Champions League promotion across its soft drinks and savoury snacks portfolio, offering football fans the chance to win...

Pot Noodle has launched a new on pack promotion across its King Pot range. Consumers can enter a daily prize draw to win £1,000 to pursue their goals.

Pot Noodle King Pot £1,000 promo

Pot Noodle has launched a new on pack promotion across its King Pot range, giving consumers the chance to enter a daily prize draw to win £1,000 to pursue their goals....

Budweiser is rerunning its Dream Goal campaign, where amateur footballers submit video of their team’s goals for the chance to feature in Bud’s Sky TV ads.

Budweiser 2016 football activity

Budweiser is bringing back its Dream Goal campaign, where the UK’s amateur footballers submit pictures of their team’s dream goals for the chance to feature in the...

OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO.

Oreo Open Hearts global campaign

OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO, which the company says aims to convey a simple...