Digital

Amaze One, the St Ives Group owned CRM agency based in London, Manchester and Bristol, has appointed Paul Kennedy as its new Data Strategy Director.

Amaze One appoints Data Strategy Director

Amaze One, the CRM agency based in London, Manchester and Bristol, has appointed Paul Kennedy as its new Data Strategy Director. Kennedy, the former Head of Consulting...

US Tequila-flavoured beer Oculto has been using limited edition bottles with LED light labels and Internet of Things connectivity

Oculto beer connects to Internet of Things

Oculto, a Tequila-flavoured beer from Anheuser-Busch InBev in the US, ran a promotion in November and December 2015 where fans could scan their bottles, get connected to...

Eagle Eye and Mediavest have launched a digital campaign for Nicotinell tracking customers from online activity through to in-store sales in real-time.

Eagle Eye delivers Nicotinell campaign

Eagle Eye, specialist in digital promotions validation and redemption, has partnered with Mediavest to launch a cutting edge digital campaign for Nicotinell, enabling...

Digital loyalty and shopper rewards platform Eagle Eye Solutions has appointed former Tesco deputy chief executive Tim Mason as its new chairman.

Eagle Eye makes Tim Mason chairman

Digital loyalty and shopper rewards platform Eagle Eye Solutions has appointed former Tesco deputy chief executive Tim Mason as its new chairman. The appointment, which...

Weetabix is relaunching its Weetabuddies campaign in partnership with Cartoon Network. The campaign aims to get kids to eat a healthy nutritious breakfast.

Weetabix links with Cartoon Network

Weetabix is relaunching its successful Weetabuddies campaign with a new year-long partnership with Cartoon Network. Aimed at inspiring a new generation of cereal eaters,...

Taco Bell is targeting younger consumers with a new mobile game, Explore, that encourages people to live the brand slogan ‘Live Mas’ on social media.

Taco Bell US gamified loyalty app

Taco Bell is targeting younger ‘Millennial’ consumers with a new mobile game, Explore, that encourages people to exemplify the brand slogan ‘Live Mas’ on social...

Takumi, a new app which matches brands with Instagram influencers for marketing, claims Instagram is more powerful than Facebook, YouTube and Twitter.

Takumi links brands with Instagram influencers

Instagram is now more able to influence consumer behaviour than Facebook, Twitter and even celebrities, according to research published to mark the launch of Takumi, a...

Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs and bars across the country.

Coca-Cola 2015 designated driver campaign

Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs...

St Ives Group-owned CRM agency Amaze One has appointed Tom Rowland-Hill as Head of Business Development. He joins from RAPP.

Amaze One new Business Development Head

Amaze One, the CRM agency based in London, Manchester, Somerset and Bristol, has appointed Tom Rowland-Hill as Head of Business Development, following a strong year of...

UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers.

Tetley unveils animated sales assistant

UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers....