IPM Bitesize

Kylie Minogue announced as headline act at Nocturne Live 2019

Electric Live, event production and partnership specialist, has announced that Kylie Minogue will be the headline act for the closing show of Nocturne Live, a summer...

Sipsmith creates festive pop-up shop for gin lovers

Sipsmith has introduced the Sipsmith Gin Shop: a festive gin pop-up store which aims to serve as this year’s ultimate Christmas shopping destination for...

Haygarth Group is named Campaign’s Brand Experience Agency of the Year

Haygarth Group has been named Campaign’s Brand Experience Agency of the Year at the 2018 Event Awards. Judges praised Haygarth Group for being a future-facing agency....

Jose Cuervo gets shoppers ready for Mexico’s Day of the Dead festival

The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo.  The theme was chosen as...

Wrap Up London campaign against cold-related winter deaths enters its eighth year

Raising awareness of charity Hands On London’s 8th annual coat collection, Wrap Up London, brand experience agency Sense is extending the campaign across the UK by...

How to plan the perfect promotional marketing campaign

Get a promotional marketing campaign right, says Mel Sheldon, Commercial Director at MRM, and it has the potential to take your brand to the next level; driving...

Cadbury ice cream launches Premier League on-pack activation

To tie in with the Cadbury sponsorship of the Premier League, creators of the Cadbury ice cream, Froneri, has launched an offer across new limited-edition packs of...

Asda trials pizza delivery service in partnership with Just Eat

Asda has announced it’s now trialling in four stores its first pizza-delivery service in partnership with Just Eat, a leading global marketplace for online food...

KIND Snacks UK appoints Media Bounty to launch new protein bars

Food company KIND Snacks UK has joined forces with creative social media agency, Media Bounty, to launch its new protein range. London based agency, Media Bounty’s...

Meatless Farm appoints Media Bounty ahead of brand launch

With an estimated 22m ‘flexitarians’ in the UK seeking to reduce their meat consumption, there is an increased appetite for healthy, protein-rich...