IPM Bitesize
Research reveals significant numbers of consumers are switching to challenger brands
New research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves. Two thirds of respondents claim...
Piccolo helps refugees and their children this Christmas
Last year 15,000 refugees and asylum seekers experienced destitution, including pregnant women and new mothers. Piccolo, the UK’s fastest growing baby food...
Secret Cinema to create James Bond experience at a secret London location
Secret Cinema will create an experience centred around James Bond – one of the most successful British film franchises ever. For the very first time, Secret Cinema...
Action For Children launches Christmas appeal campaign
Action For Children works directly with vulnerable children, young people and their families in local communities across the UK. This November, they worked with Arthur...
Gardena appoints TracyLocke London as lead global shopper marketing agency
Following a competitive pitch, Gardena has appointed TracyLocke London as their lead global shopper marketing agency. TracyLocke will help build Gardena’s strategic...
Weetabix to tap into personalisation with new campaign
Weetabix is launching a disruptive campaign with their retail partners, extending the famous ‘Have You Had Your Weetabix?’ campaign into an activation that aims to...
Reese’s personalises products at Selfridges for Christmas
American confectionery brand, Reese’s, is offering limited edition personalised products for Christmas in Selfridges. Field Day have created special branded counters...
Harvey Nichols presents world’s first shoppable Christmas carolers
TBWA\London has created a Christmas campaign with a difference for Harvey Nichols with the world’s first shoppable Christmas carolers – all wearing Harvey...
IPM launches The Awards 2019
The IPM has today announced the official launch of their annual awards for 2019. The IPM Awards 2019 will celebrate and reward more brilliantly effective, insightful...
Icetank venue to host Christmas pop-in event for Great Ormond Street
Icetank, a unique blank canvas venue located in Covent Garden, will be hosting a charity Christmas event in aid of Great Ormond Street Hospital, taking place on the...
