IPM Bitesize
SEA LIFE to launch new global interactive aquarium experience
The world’s largest aquarium brand, SEA LIFE, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage...
The Economist encourages Londoners to rethink the war on plastic
The Economist, a leading source of analysis on international business and world affairs, this week unveiled a new experiential marketing programme encouraging Londoners...
Record Black Friday expected as 53% of shoppers plan to buy
Many retailers have started their Black Friday sales in advance of the event on the 23rd November and Savvy’s latest research suggests this year the sale will be...
Relish launches with a treasure hunt around the historic city of Bath
Last Friday saw the official launch of new IPM Member, Relish Agency. The brand partnership agency, part of the Kin + Carta Connective, invited a collection of their...
Nestlé introduces limited edition gingerbread flavours for winter
As the UK’s love affair with all things gingerbread continues, Nestlé, the world’s largest food and drinks company, has introduced two exciting limited editions to...
Goose Island Beer hides giant goose heads around Shoreditch
Goose Island Beer Company has hidden 10 oversized goose heads around Shoreditch to mark the launch of their first ever European Brewpub, which opens on Wednesday, 21st...
Levi’s partners with Loyle Carner in Liverpool music project
Levi’s has announced the expansion of the Levi’s Music Project to Liverpool in partnership with rapper, Loyle Carner. The studio opened its doors to young musicians...
Black Friday – bane or benefit?
Fiona Strong, Managing Director at Ark-H Handling, explores how Black Friday can be both a blessing and a curse for retailers and fulfilment houses. Introduced from the...
Celebrities design Sky Ocean Rescue’s #PassOnPlastic reusable product range
Kate Moss, Harry Kane, Cara Delevingne, Sienna Miller, Rita Ora, HRH Princess Eugenie of York, Fearne Cotton, Ronnie Wood, Will Poulter and Bob Geldof have joined forces...
Mulberry unveils a pop-up smart vending machine for Christmas
Mulberry is kicking off the festive season with the launch of #MulberryLights – a series of illuminating interactive experiences that celebrate how light, colour,...
