Topshop has launched an interactive seasonal snow globe at the brand’s Oxford Circus flagship store.
From 12-20th December, customers making a purchase will have the chance to play inside the larger-than-life snow globe. Customers will be able to attempt to catch gold tokens in a whirlwind of metallic confetti to win prizes.
Topshop are ensuring that everyone is a winner, with each player entered into a lucky dip to win-on-the-spot prizes ranging from gift cards and beauty treats through to a £1000 Personal Shopping spree.
A camera positioned inside the globe will ensure that every participant will be able to share their experience on social media by tagging #TopshopHoliday or #TopmanHoliday.