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Retail Renaissance

Daniel Todaro, Group Managing Director at Gekko, shares how brands need to evolve to meet the needs of the generational shifts in shopping habits  The high street is...

Pretty Green

How we embrace change – a watershed moment for brands

Jo Hudson, Planning Director at PrettyGreen shares how brands and agencies can embrace change to open up new opportunities. Following the high fat/sugar/salt (HFSS)...

eventeem opinion

First impressions count

Lee McCarrick, Business Development Manager at eventeem, shares some tips and advice on how brands can make their first impressions count when interacting with potential...

Zinklar opinion

Consumer spending trends in the UK

IPM Research Partner Zinklar Agile Market Research, recently published a report on the good and bad of the UK’s spending habits. UK & Ireland Market Lead,...

ndl opinion piece instagrammable

How to make your prizes and promotions Instagrammable

Colin Blake, Director at NDL Group, shares his thoughts on how companies can make use of the Instagram effect for prizes and promotions. If last year was the year of...

Ello Media opinion piece website

Understanding customer expectations of brand loyalty programmes

Michael Kalli from ELLO Media tells us about the research they have conducted into consumer expectations of loyalty programmes in the market and have created a report...

Catherine Shuttleworth opinion

Analysis of the Asda-Sainsbury’s merger

Catherine Shuttleworth, owner of Savvy shares her thoughts and analysis on the Asda-Sainsbury’s merger.   **UPDATE 25/04/2019** As anticipated, the CMA have...

Colin Hodgson opinion

Five fronts in the battle for customer loyalty in 2019

Colin Hodgson, Sales Director at Edenred shares how to stay ahead of the battle for customer loyalty. People’s expectations about how brands should behave will have...

n2O opinion

Making the most of customer data

Nigel Clifton, Head of Creative at N2O, shares his opinion on how to make the most of customer data. Last year we predicted that a major marketing trend for 2019 would...

a word about words

A word about words

Jess Turner, Senior Copywriter at Haygarth, explores the importance of words in great marketing. In marketing, we’re often told that when it comes to copy, it’s best...