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Ello Media opinion piece website

Understanding customer expectations of brand loyalty programmes

Michael Kalli from ELLO Media tells us about the research they have conducted into consumer expectations of loyalty programmes in the market and have created a report...

black friday - savvy

Record Black Friday expected as 53% of shoppers plan to buy

Many retailers have started their Black Friday sales in advance of the event on the 23rd November and Savvy’s latest research suggests this year the sale will be...

black and white-min

Promoting on a budget?

Lauren Miles from Mando gives advice on how to create promotions within a strict budget. When there is little or no marketing budget, it doesn’t necessarily give...