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The importance of emotional connection in brand activation

Michelle Bancroft, Account Director at ATOM Marketing part of Fluid Group, shares how brands can integrate into their consumers lives by tapping into their attitudinal...

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Understanding customer expectations of brand loyalty programmes

Michael Kalli from ELLO Media tells us about the research they have conducted into consumer expectations of loyalty programmes in the market and have created a report...

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Record Black Friday expected as 53% of shoppers plan to buy

Many retailers have started their Black Friday sales in advance of the event on the 23rd November and Savvy’s latest research suggests this year the sale will be...

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Promoting on a budget?

Lauren Miles from Mando gives advice on how to create promotions within a strict budget. When there is little or no marketing budget, it doesn’t necessarily give...