Charity Poppyscotland will be handing out free Seed Sticks which grow into red poppies when planted to the public at a wide range of events in the coming year as the charity seeks to promote its life-changing services for the Armed Forces community in a new way.
Seed Sticks, produced by specialist environmentally-friendly promotional products company Buddy Burst, come in a matchbook format, with each ‘match’ containing seeds. When stuck in the ground or in a pot, the seeds grow into plants. This is the first time the product has been used by a charity.
Best known for running the Scottish Poppy Appeal, Poppyscotland will use the Seed Sticks to help maintain visibility and boost awareness throughout the rest of the year, particularly with those Scots who have served or are still serving in the UK Armed Forces and their families, who may need the charity’s support.
Fraser Bedwell, Head of Marketing at Poppyscotland, says: “We know that our beneficiaries can be reluctant to come forward and ask for help. Having something innovative and discreet like the Seed Sticks is a powerful reminder that Poppyscotland will always be there for them. Since they first grew amongst the devastation of the First World War battlefields, poppies have always symbolised remembrance, hope and renewal. We hope that those who need help today will see their own poppies grow, which will in turn encourage them to come forward so that Poppyscotland can support them towards a better future”.
Jamie Gray, New Business Director at Buddy Burst, adds: “We’re delighted to work with our first charity, Poppyscotland. We believe our poppy Seed Sticks will promote their brand in a unique and relevant way while helping them to continue raising over £3 million each year.”
Poppyscotland provides life-changing support to the Armed Forces community. Money raised from the Scottish Poppy Appeal and from Poppyscotland’s year-round fundraising enables the charity to deliver support to members of the Armed Forces community in Scotland by providing tailored funding and assistance. The charity also funds services in advice, employment, housing, mental health, mobility and respite.