Kellogg’s gives retailers the chance to win £10,000


Retailers are in with the chance of winning a £10,000 cash prize and weekly stock prizes with Kellogg’s ‘Snacks of Cash’ competition. This latest retailer incentive is set to help symbol and independent retailers conquer the Single Serve Snacks category as well as offering the chance to win cash for their store.

To enter, retailers must simply purchase four cases of Kellogg’s owned Pringles Snack Cans or Kellogg’s Better for You Snack Bars, including PMP’s, text a photo of the invoice to 66222 and be automatically entered into a random prize draw.

As shoppers demand more from on-the-go snacking, Kellogg’s Better for You Snacks and Pringles Snack Cans aim to help retailers satisfy every shopper’s mission; from refuelling with a Special K Protein Bar to grabbing a can of Pringles on the go.

Chris Bates, Kellogg’s impulse sales director, said: “As part of our commitment to the category, we are bringing innovation to the Single Serve Snacks impulse channel, while rewarding retailers who are working hard to address the needs of shoppers.

“Not only is this a brilliant opportunity for independent and symbol retailers to win a £10,000 cash prize but the first 1,000 entrants will receive free stock from the Kellogg’s Better for You Snacks range. We’ll also have weekly winners until November, so there’s plenty of opportunity to grab some extra stock.”

Products included in the competition are: Pringles snack cans (40g and 70g) and Kellogg’s Better for You Snacks (Special K, Special K Protein Bars, Rice Krispies Squares, Nutri-Grain Bars, Cereal and Milk Bars, Nuts and More, Crunchy Nut Bars).

The first prize winner to receive £10,000 for their store will be announced in November, plus weekly winners will receive 10 x cases of a selection of Pringles Snack Cans and Kellogg’s Better For You Snacks throughout the competition.