Category: shopper

Carlsberg’s UEFA Euro 2016 sponsorship campaign includes a consumer promotion offering fans ‘probably the best prize ever for a football tournament’.

Carlsberg announces EURO2016 promo plans

Manchester United legend Peter Schmeichel has been unveiled as the face of Carlsberg’s UEFA Euro 2016 sponsorship campaign, which includes a consumer promotion...

Cancer Research UK is again challenging social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon.

Cancer Research Dryathlon 2016

Cancer Research UK is again challenging social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon. Dryathlon 2016...

E-cigarette brand VIP has given away 10,000 vaping starter kits within 24 hours, after launching a new UK-wide marketing promotion, The Great VIP Giveaway.

VIP gives away 10,000 e-cigs

E-cigarette brand VIP has given away 10,000 vaping starter kits within 24 hours, after a new UK-wide marketing promotion, The Great VIP Giveaway, kicked off with a TV ad...

Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs and bars across the country.

Coca-Cola 2015 designated driver campaign

Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs...

Arla Foods UK is calling on UK consumers to buy its dairy products and support its farmers with its ‘White Wednesdays’ campaign.

Arla ‘White Wednesdays’

Arla Foods UK, the UK’s largest farmer-owned dairy company, is calling on consumers nationwide to buy its dairy products and support its farmers. It has introduced a...

Budweiser has expanded its ‘Get Home Safe’ campaign for Christmas with a presence at nine UK universities as part of its responsible drinking commitments.

Budweiser ‘Get Home Safe’ campaign

Budweiser has expanded its ‘Get Home Safe’ campaign for Christmas with a presence at nine UK university cities and campuses as part of its ongoing responsible...

UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers.

Tetley unveils animated sales assistant

UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers....

Coca-Cola US has launched a Christmas “Share a Coke” campaign; consumers can order bottle with seasonal names and messages like “Santa,” “Someone Nice,” “Someone Naughty,” “Under the Mistletoe,” “Elves” and “Secret Santa.”

Coca-Cola US runs ‘Share with Santa’

Coca-Cola in the US has launched a new Christmas-themed “Share a Coke” label campaign, giving consumers the chance to order bottle with seasonal names and messages....

Cognac Louis XIII has made a film with John Malkovich imagining the world 100 years from now – but no-one will see the full film for 100 years.

Louis XIII Cognac locks film up for 100 years

Cognac Louis XIII has made a film starring John Malkovich and directed by Robert Rodriguez, which imagines the world 100 years from now – but no-one is going to be...

Premium hand-cooked crisp brand Tyrrells is launching its first ever integrated campaign to raise awareness and drive further brand growth within the UK.

Tyrrells first ever integrated campaign

For the first time in its 13 year history, premium hand-cooked crisp brand Tyrrells is launching a brand new integrated campaign to raise awareness and drive further...