Category: Prize promotion

The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote the launch of Thomas Cook’s flights from Manchester to Tobago, starting 13 November 2016. Experiential agency Kreate has put together the Island of Tobago experience, which features a 13m x 5m stand with a palm tree border effect, so physically creating an island in the shopping centre.

Manchester Trinidad & Tobago push

The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote...

Doritos’ flavour campaign, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. Consumers were asked to select whether Ultimate Cheeseburger or Sizzling Salsa should join the line-up.

Sizzling Salsa win Doritos challenge!

Doritos’ latest flavour campaign in the UK, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In previous flavour campaigns, consumers have...

Tickets for the IPM COGS Awards 2016 celebratory lunch, being held at the prestigious St Pancras Renaissance Hotel at London’s St Pancras station on September 23rd, are selling fast. So if you want to be at one of the two biggest networking events in the UK promotional marketing industry calendar, contact the IPM now.

IPM COGS Awards tickets selling fast

Tickets for the IPM COGS Awards 2016 celebratory lunch, being held at the prestigious St Pancras Renaissance Hotel at London’s St Pancras station on September 23rd,...

Slam Prize Scams, a week-long campaign running from 19th to 25th September, is designed to highlight fraudulent competitions and draws

New campaign targets prize scams

Slam Prize Scams, a new consumer-facing campaign designed to highlight fraudulent competitions and prize draws, takes place over the week from 19th to 25th September...

Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win ‘once-in-a-lifetime adventures’ to a rave in the Coors Light ‘Ice Cave’ in Les Arcs, France plus thousands of other prizes.

Coors Light ‘Ice Cave’ party

Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win...

The campaign has been developed through an on-going partnership between Malibu and creative agency SharpEnd, and follows work undertaken at The Absolut Company’s innovation lab in Stockholm, where Absolut and Malibu collaborated on a ‘connected’ bottles showcase.

Malibu biggest global NFC campaign

Malibu, the world’s no.1 coconut flavoured rum, has launched Internet of Things enabled bottles into Tesco in the UK on an exclusive basis. Consumers with smartphones...

Walkers, the number one savoury snacking brand in the UK, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop.

Walkers TV ad, pop-up sandwich shop

Walkers, the number one savoury snacking brand in the UK, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp...

Heinz is linking with Global’s radio stations Heart and Capital for the #CanSong challenge to raise awareness and money for the Make Some Noise charity which gives young people grants to help improve their lives

Heinz, Global radio #CanSong campaign

Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m marketing campaign including...

MySingleFriend, the dating site set up by TV property guru Sarah Beeny, has linked with Ricky Gervais’ new film, David Brent, Life on the Road, for a competition challenging people to submit a short video on why they want to date David.

MySingleFriend partners David Brent

MySingleFriend, the dating site set up by TV property guru Sarah Beeny, has linked with Ricky Gervais’ new film, David Brent, Life on the Road, for a competition...

Consumers and C-store operators can both win up to £1,000 in a new promotion from Cadbury Double Decker, part of the brand’s ‘Obey Your Mouth’ campaign.

Cadbury Double Decker cash prize promo

Consumers and C-store operators can both win cash prizes in a new promotion from Cadbury Double Decker, part of the second phase of the chocolate brand’s ‘Obey Your...