Partnership Marketing

Euro 2016 sponsor Kia and The Telegraph link up for a Euro 2016 campaign driving association between Kia and football and showcasing the new Kia Sportage.

Telegraph links with Kia for Euro 2016

Euro 2016 sponsor Kia and The Telegraph have linked up for a consumer-facing campaign designed to create buzz in the build-up to and then throughout the tournament,...

Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio.

Cadbury ‘Wini Eggs’ for ParalympicsGB

Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio. Consumers who buy a special 90g...

Dairy firm Müller is celebrating its partnerships with Team GB and Team Ireland with a Gold Medal competition to win one of five £50,000 prizes.

Müller Team GB gold medal promo

Müller Yogurt & Desserts, Britain’s leading yogurt and chilled dairy pudding manufacturer, is celebrating its dual partnerships with Team GB and Team Ireland with...

Dreamland Margate, the UK's oldest amusement park, has appointed Brand & Deliver to run seasonal sponsorship and awareness-driving brand partnerships.

Dreamland appoints Brand & Deliver

Entertainment partnerships specialist Brand & Deliver has been appointed by Dreamland Margate, the UK’s oldest amusement park, to devise and manage a...

Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend

Partnership Marketing: the perfect blend

Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...

Nestlé’s KitKat teams up with YouTube for a major promotion; 74 different promotional packs feature digital codes which link to different Youtube clips.

KitKat Youtube on-pack promotion

Nestlé’s KitKat brand is again teaming up with Google’s YouTube for a major promotion, with the confectionery giant producing 74 different promotional packs...

Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine for a new educational campaign which will run for nine months.

Fruit Bowl, National Geographic Kids link

Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months. The...

Rodda's, the world’s leading producer of Cornish clotted cream, is serving up a sponsorship deal with the Lawn Tennis Association (LTA), which sees the brand named as the Official Clotted Cream of British Tennis.

Rodda’s serves with the LTA

Rodda’s, the world’s leading producer of Cornish clotted cream, is serving up a sponsorship deal with the Lawn Tennis Association (LTA), which sees the brand...

Little, Brown is running a partnership campaign with Maison Blanc and online wedding planning service Zankyou for new novel, The Chocolate Lovers’ Wedding.

Chocolate Lovers’ Wedding partnerships

Award-winning publisher Little Brown Books is running a partnership campaign with artisan bakery chain Maison Blanc and international online wedding planning service...

UK pork pie manufacturer, Pork Farms, has teamed up with the Micropub Association, to launch the UK National Board Games Championships.

Pork Farms Board Games challenge

Leading UK pork pie manufacturer, Pork Farms, has teamed up with the body behind Britain’s Micropub movement, the Micropub Association, to launch the National Board...