Category: Opinion
The benefits of using an intermediary to find your next agency
Dario Pagani, Head of Brand at Ingenuity, shares how brands can use an intermediary to find the perfect agency partner that fits their requirements. Turning to social...
Are travel terminals increasingly becoming shopping destinations?
Fiona Rayner, Head of Experiential and International at Blackjack Promotions, shares how travel terminals have the opportunity to create captive experiential activity...
The importance of emotional connection in brand activation
Michelle Bancroft, Account Director at ATOM Marketing part of Fluid Group, shares how brands can integrate into their consumers lives by tapping into their attitudinal...
How brands can connect with esports’ growing fanbase
Carina Filek, Global COO at Elevate Staffing, sits down with esports industry experts to explore where the industry is headed and to uncover the best practises related...
Physical stores are for shoppers not purchasers
Gavin Silsby, Planning Director at Haygarth, shares how retailers can offer environments that reflect the motivations of today’s bricks & mortar shoppers. ...
Brands that raise self-esteem win over Millennials
Tamara Gillan, CEO of Cherry London and Founder of The WealthiHer Network, explains why brands that raise self-esteem through authentic and trustworthy communications...
The extraordinary benefit of delivering a positive prize experience
Sophie Chambers, Director at Cloud Nine Incentives, explains how a positive prize winning experience can ensure consumers brand loyalty and positive brand reputation. ...
The benefits of partnership on-pack promotions
Joanne Schofield, Shopper Group Account Director at Brass Agency, shares how to deliver successful on-pack promotions within a set budget. They say a problem shared...
Creating connections with consumers through product sampling
Craig Williams, Director at The Work Perk, explains how brand-to-hand activations within the office environment result in consumers reacting much more positively towards...
How to maximise your promotional budget
Lauren Miles, Senior Account and Marketing Executive at Mando shares how brands can maximise their promotional budget to run an effective campaign. A common...
