News

McDonald’s UK is inviting Brits to film themselves singing Wizzard’s ‘I Wish It Could Be Christmas Every Day’ for the chance to appear in its Xmas TV ads

McDonald’s sing along Xmas campaign

McDonald’s UK has launched a new campaign that encourages the British public to film themselves singing Wizzard’s ‘I Wish It Could Be Christmas Every Day’...

Xbox ran a unique experiential challenge last week, to mark the UK launch of “Rise of the Tomb Raider” – expected to be one of the biggest selling video games of 2015.

Tomb Raider survival human billboard

Xbox ran a unique experiential challenge last week, to mark the UK launch of “Rise of the Tomb Raider” – expected to be one of the biggest selling video games of...

Peperami is giving fans a chance to win a Rolls-Royce by showing the world how they roll – literally.

Peperami offers Rolls-Royce prize

Peperami is giving fans a chance to win a Rolls-Royce by showing the world how they roll – literally. As part of a Facebook and Twitter social media campaign to launch...

TCC is launching range of ‘Gordon Ramsay Gourmet’ kitchen products which retailers can use to reward shoppers when running in-store loyalty marketing campaigns.

TCC teams up with Gordon Ramsay

Retail marketing specialists TCC has signed an exclusive four year license agreement with WWRD Group to launch a range of ‘Gordon Ramsay Gourmet’ kitchen products,...

Western Union will help fund projects that aim to make lasting positive change for individuals and communities through its 'Chain of Betters' campaign.

Western Union ‘Chain of Betters’ social push

The Western Union ‘Chain of Betters’ competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase,...

Paul McGann is managing partner of Brass.

Brass Shopper adds to client team

Leeds-based agency Brass Shopper expanded its client service team following a number of new client wins, including Quorn, Costcutter Supermarkets Group, Soreen and...

Heinz is partnering with charity the Royal Voluntary Service and TV presenter Ruth Langsford as part of its Heartwarming Heroes campaign and will be encouraging consumers to share a ‘Heartwarming Moment’ with an older neighbour this winter

Heinz partners RVS for Heroes campaign

Heinz is partnering with charity the Royal Voluntary Service and TV presenter Ruth Langsford as part of its Heartwarming Heroes campaign and will be encouraging...

Shopping centre operators Bluewater has launched a new festive integrated campaign, “Christmas is here. Make it magical”

Bluewater: “Christmas is here. Make it magical”

Shopping centre operators Bluewater has launched a new festive integrated campaign, “Christmas is here. Make it magical”, including a TV ad, press, digital, social,...

TCC, a global leader in retail loyalty campaigns, has appointed Perry Valkenburg as new CEO of the company

TCC announces new CEO

TCC, a global leader in retail loyalty campaigns, has appointed Perry Valkenburg as new CEO of the company. Valkenburg joins from advertising agency TBWA, where he has...