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Ready Brek has teamed up with Play-Doh for a new on-pack promotion running until January 31st 2017.. where consumers can get £5 off Play-Doh when spending £20 or more on the children’s modeling clay or associated Play-Doh products such as the Play-Doh factory. The promotion will be appearing on the breakfast cereal’s Original variety 450g and 750g pack sizes.
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Ready Brek partners Play-Doh

Sep 30, 2016

Ready Brek has teamed up with Play-Doh for a new on-pack promotion running until January 31st 2017, where consumers can get £5 off Play-Doh when spending £20 or more...

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Nespresso, the pod coffee machine system from Nestle, has launched its latest campaign featuring Hollywood stars George Clooney and Ian MacShane in a fully integrated campaign with TV and online advertising, plus a content-rich landing page including behind the scenes footage and consumer engagement through interactive image filters and gamification and prize promotions on the brand’s social channels.
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Nespresso, Clooney ‘wouldn’t change’

Sep 29, 2016

Nespresso, the pod coffee machine system from Nestle, has launched its latest campaign featuring Hollywood star, George Clooney, with a fully integrated campaign...

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Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week.
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BBFB links with London Cocktail Week

Sep 27, 2016

Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week, running from 3rd to 9th October 2016, with...

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Brand Belief's ‘It’s Lunchtime’ multi-brand experiential and promotional campaign kicked off for its third run at the end of September, with a social media campaign aimed at getting busy office workers to try out some desk-based exercises. It’s Lunchtime includes major media, promotional and trade support activity centred around the It’s Lunchtime RoadShow which runs until mid October and which should reach an estimated half-a-million shoppers.
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‘It’s Lunchtime’ adds #lunchercise push

Sep 27, 2016

The ‘It’s Lunchtime’ multi-brand experiential and promotional campaign kicked off for its third run at the end of September, this time with a social media campaign...

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Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. We’re lucky to work across a range of industries, either directly with brand and media owners, or as part of the wider agency support team. The biggest challenge is usually to ensure there’s a really clear commercial objective. What do you want this promotion to achieve for your brand? Boost sales? Drive engagement? Captivating a target audience can be tough if the promotion is trying to cover off multiple goals. SPONSORED FEATURE
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Leveraging the magic of prizes

Sep 27, 2016

Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. PROMOTIONAL FEATURE With clients often seeking to fulfil...

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HighCo MRM has won the IPM COGS Awards 2016 Grand Prix for its work for Sports Relief, while the Company of the Year trophy went to fixed fee agency Mando.
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HighCo MRM, Mando win at COGS

Sep 23, 2016

HighCo MRM has won the IPM COGS Awards 2016 Grand Prix, for delivering the handling and fulfillment element of the 2015 Sports Relief Campaign on behalf of charity Comic...

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Aero, Muller and Bridget Jones’s Baby

Sep 22, 2016

The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two – Müller and Aero – running high...

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Adidas, Aon and Aviva are backing this year’s Rainbow Laces campaign, which is run by LGBT charity Stonewall UK to combat homophobia and transphobia in sport.
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Brands support LGBT Rainbow Laces

Sep 22, 2016

Adidas, Aon and Aviva are backing this year’s Rainbow Laces campaign, which is run by LGBT charity Stonewall UK to combat homophobia and transphobia in sport. The 2016...

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Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment of Jonathan Bonnett, former Director of International Promotions at Paramount Pictures International and Head of Group Marketing Partnerships at Merlin Entertainments, to run it.
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IMS Agency adds partnerships division

Sep 20, 2016

Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment...

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The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote the launch of Thomas Cook’s flights from Manchester to Tobago, starting 13 November 2016. Experiential agency Kreate has put together the Island of Tobago experience, which features a 13m x 5m stand with a palm tree border effect, so physically creating an island in the shopping centre.
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Manchester Trinidad & Tobago push

Sep 19, 2016

The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote...

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