News

Shoppers expect to see retailers putting on a show over Easter, with in-store egg hunts, recipe ideas, sampling and activities for kids, according to new research from leading retail and shopper marketing agency Savvy.

Savvy: Easter spend likely to hit £775m

Shoppers expect to see retailers putting on a show over Easter, with in-store egg hunts, recipe ideas, sampling and activities for kids, according to new research from...

British chocolate company Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season.

Thorntons interactive chocolate factory

British chocolate company Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season. The campaign, which uses CGI...

Frozen ready meal brand Hungry Joe’s is inviting consumers to choose the next new product in its “man-sized, seriously satisfying” range.

Hungry Joe’s ‘Vote for Your Favourite’

Frozen ready meal brand Hungry Joe’s is inviting consumers to choose the next new product in its “man-sized, seriously satisfying” range. Votes will be counted via...

Men are being encouraged to shave off their beards during April – or Shaveril – to raise awareness and funds for mental health charity Mind.

Shave for Mind in Shaveril

Mental health charity Mind is calling on men to help raise awareness and funds for the work it does by shaving their facial hair off during April – or Shaveril, as the...

Visa Europe is promoting its Rio Olympic Games sponsorship with its “Heart of the Olympian” campaign, plus promotions and activations.

Visa Europe celebrates Olympic link

Visa is promoting its sponsorship of the Rio Olympics with the “Heart of the Olympian” campaign, alongside a collection of promotions and activations that will...

Tyre brand Firestone is letting unsigned acts showcase their skills to 15,000 people, courtesy of a unique partnership with Birmingham's Barclaycard Arena.

Firestone opens stage for new acts

Tyre brand Firestone is offering unsigned acts the chance to showcase their skills to more than 15,000 people, courtesy of a unique partnership with Birmingham’s...

Pringles is celebrating its 25th birthday with a promotion offering the chance to win tickets to an exclusive London live gig with singer Olly Murs in May.

Pringles 25th birthday Olly Murs gig

Pringles is celebrating its 25th birthday with a promotion offering the chance to win tickets to an exclusive live gig with singer Olly Murs in May. Guests will also be...

Pizza Hut has appointed marketing and technology company Inspired Thinking Group (ITG) to provide print and artwork services for its UK restaurants.

Pizza Hut appoints Inspired Thinking Group

Pizza Hut Restaurants has appointed Birmingham-based marketing services and technology company Inspired Thinking Group (ITG) to provide print and artwork services for...

P&G has teamed up with Kimberly Wyatt to create a series of spring cleaning-inspired dance moves and is running dance-related competition with Magic Radio.

P&G and Kimberly Wyatt dance the house clean

P&G has teamed up with celebrity performer and TV presenter Kimberly Wyatt to create a series of spring cleaning-inspired dance moves for each room of the house, and...

Marmite is running an on pack promotion across its 250g jars, offering consumers the chance to get a free superhero Marmite egg cup with every purchase.

Marmite ‘Marmighty’ egg cup give-away

Marmite is running an on pack promotion across its 250g jars, offering consumers the chance to receive a free superhero-themed Marmite egg cup with every purchase....