Category: News

The All England Lawn Tennis Club and Ocean Outdoor present The Wimbledon Experience

Flagship viewing zone will be hosted at Battersea Power Station throughout the Wimbledon Fortnight The Wimbledon Experience makes a welcome return to London’s...

Haygarth brings NIVEA SUN and Cancer Research UK’s 2026 Sun Safety Tour to life across the UK

Experiential agency develops and produces “It’s All Sun & Games”, a family-focused brand experience for Beiersdorf’s NIVEA SUN and Cancer Research UK...

Warburtons appoints Activation as UK shopper marketing agency

Activation, an award-winning creative shopper marketing agency, has been appointed by Warburtons, the UK’s largest bakery brand, as its sole UK shopper marketing...

IPM Member Cloud Nine Incentives Marks 15 Years With a New Report

Introducing Passport to Happiness As consumers increasingly prioritise experiences over possessions, travel incentives are emerging as one of the most powerful ways for...

N2O launches THE UK’s first experiential Manchester Pride Village.

N2O unlocks exclusive brand access to THE UK’s first experiential Manchester Pride Village. Exclusive access via N2O for brands to activate within Manchester Village...

Rezolve defines a new engagement category: Compensation as a Service

IPM Members Zappit are proud to announce new platform rezolvecx.com establishing Compensation as a Service as a new customer care category. For years, complaint...

PrettyGreen Acquires PinPoint Media 

Expanding PrettyGreen’s integrated communications service offering with AI-enabled Paid Social, Search and Content Marketing ...

Absolut Vodka takes over Charing Cross Tube station in bold tribute to Keith Haring’s iconic Absolut artwork

For two days only, Londoners will find themselves travelling through history and art. The ticket hall and escalators at Charing Cross, one of the capital’s busiest...

Staffwise Launches Retailwise as Experiential Retail Gains Ground

Retailwise, a new platform brought to you by leading SaaS specialists Staffwise, comes at a moment when UK marketing budgets are recovering and brands are doubling down...

Momentum Worldwide Creates ‘Heathrow Sounds’ A New Immersive Music Experience For Heathrow

Global experiential agency Momentum Worldwide UK have created a new immersive music experience for Heathrow. Designed to help travellers relax and reset at the airport,...