Category: industry
Meatless Farm appoints Media Bounty ahead of brand launch
With an estimated 22m ‘flexitarians’ in the UK seeking to reduce their meat consumption, there is an increased appetite for healthy, protein-rich...
Movember is back this year to support men’s health
This November, the Movember Foundation returns with its annual month-long fundraiser challenging men across the UK to grow a moustache to raise awareness and funds for...
smp announce new specialists appointments to Amazon team
smp, the London-headquartered commerce marketing agency, has announced two new specialist appointments to its Amazon team, to support the agency’s ongoing...
Anti-sexual harassment campaign, timeTo, asks: Where do you draw the line?
Over 100 advertising companies have now signed up to timeTo, the movement tackling sexual harassment in the industry. timeTo have recently launched a new advertising...
Global rewards agency TLC Marketing opens office in Stockholm
Rewards and incentives agency TLC Marketing is expanding by opening a new office in Stockholm. Operations Manager at the new office will be Filippa Udén, who previously...
Promotional Horror Stories
Lauren Miles, Senior Account and Marketing Executive at Mando, lists some frightfully bad activations from brands that should have known better. Some promotions can...
Research predicts Halloween retail spending to reach £367m
46 percent of UK shoppers will be getting involved in the spooky occasion, but this rises to 70 percent for those with children finds research by Savvy. New research...
IPM 30 Under 30: Taking your imagination, thoughts and capability to the next level
Aliya Ladha, Marketing Executive at TCC Global, shares her experience of this year’s IPM 30 Under 30 programme. To anyone thinking about applying for the IPM 30...
Cloud Nine raises £1,500 for Alzheimer’s Society after skydive
Last Friday was the Big Day for Cloud Nine Incentives, as three of the team jumped from a plane 13,000 feet high in aid of the Alzheimer’s Society. Cloud Nine...
The golden rule of successful promotions: know your customer
Oct 18, 2018
Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...