Category: industry
IMC European Awards 2018 announces 62 winners
62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 29 agencies from 7 countries. Czech Republic and...
Lock-in Marketing welcomes new client services account manager
Lock-in Marketing has announced the addition of Rosie Mead to its Client Services team. Richard Gibbs, Managing Director says “Joining us from Sodexo, Rosie will...
Research reveals significant numbers of consumers are switching to challenger brands
New research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves. Two thirds of respondents claim...
Gardena appoints TracyLocke London as lead global shopper marketing agency
Following a competitive pitch, Gardena has appointed TracyLocke London as their lead global shopper marketing agency. TracyLocke will help build Gardena’s strategic...
IPM launches The Awards 2019
The IPM has today announced the official launch of their annual awards for 2019. The IPM Awards 2019 will celebrate and reward more brilliantly effective, insightful...
IPM Experiential Community to partner with Event Production Show
The IPM Experiential Community has announced a unique event partnership for February 2019. The IPM will be an Association Partner of the Event Production Show and sole...
Are holidaymakers ready to give AI full control?
Holidaymakers are not yet ready to hand over all their travel needs to chatbots. According to a new travel report by Edit, they are still sceptical and nervous about...
Record Black Friday expected as 53% of shoppers plan to buy
Many retailers have started their Black Friday sales in advance of the event on the 23rd November and Savvy’s latest research suggests this year the sale will be...
Relish launches with a treasure hunt around the historic city of Bath
Last Friday saw the official launch of new IPM Member, Relish Agency. The brand partnership agency, part of the Kin + Carta Connective, invited a collection of their...
Black Friday – bane or benefit?
Fiona Strong, Managing Director at Ark-H Handling, explores how Black Friday can be both a blessing and a curse for retailers and fulfilment houses. Introduced from the...
