industry

To celebrate Mother’s Day 2018, Thorntons has been giving retailers the chance to ‘Pass the Love on’ with its latest competition.

Thorntons launches ‘Pass The Love On’ Mother’s Day promo for retailers

To celebrate Mother’s Day on Sunday 11th March 2018, Thorntons has been giving retailers the chance to ‘Pass the Love on’ with its latest competition, offering...

Creative experiences group Because has named Natasha Blevins, as its new Creative Director.

Because names Natasha Blevins as Creative Director

Global creative experiences group Because has announced the appointment of Natasha Blevins, formerly Creative Director at FCB Inferno, to the same role at Because, as...

Carling has revealed the five community projects which have received support through its ‘Made Local’ initiative. These include an outdoor gym in Tonypandy, Wales, a print studio for local young artists in Rotherham, and a community centre in Goathland, North Yorkshire. ‘Made Local’ was launched by the UK’s number one beer brand last May, to support local community projects nominated by individual Carling customers.

Carling makes a difference with ‘Made Local’ initiative

Carling has revealed the five community projects which have received support through its ‘Made Local’ initiative. These include an outdoor gym in Tonypandy, Wales, a...

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM Foundation Certificate, the IPM Diploma and the IPM Incentive & Motivation Diploma.

IPM Diploma and Incentive and Motivation graduation

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...

Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store loyalty cards ‘a lot’ and 47% use them ‘occasionally’. Only 1% of survey respondents said they had never heard of loyalty cards.

Shoppercentric research: in tough times, consumers favour loyalty cards

Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store...

Creative events agency WONDER London has recruited David Crease in the newly-created role of Design Director.

David Crease joins WONDER London as Design Director

Creative events agency WONDER London has recruited David Crease in the newly-created role of Design Director. Reporting directly into Creative Director Chris Helliwell,...

KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music -- was the ad which generated the most consumer complaints in 2017, according to the Advertising Standards Authority’s Top 10 ranking of the year’s most complained about ads.

2017’s Most Complained About Ads

KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music — was the ad which generated the most consumer complaints in 2017, according to the...

Great marketing campaigns don’t happen without clients willing to risk going out on a limb, says Andrew Rae of The Black Tomato Agency

Creating award-winning campaigns needs brave clients

Great marketing campaigns don’t happen without clients willing to risk going out on a limb, says Andrew Rae of The Black Tomato Agency My cousin and I share a long...

Award-winning charity Campaign Against Living Miserably (CALM), which is dedicated to reducing male gender bias in UK suicides, has appointed Brand & Deliver to help secure UK brand partnerships throughout 2018.

CALM appoints Brand & Deliver as partnerships agency

Award-winning charity Campaign Against Living Miserably (CALM), which is dedicated to reducing male gender bias in UK suicides, has appointed Brand & Deliver to help...

Because has named Graham Wall as UK CEO, Gavin Coffey as Global Digital Director and Liz Elliott as Global Business Director (based in Sydney, Australia).

Because names new UK CEO, plans further global expansion

Global creative experiences group Because has announced three key senior appointments, as the agency continues its global expansion. Graham Wall (pictured) has been...