experiential

Xbox ran a unique experiential challenge last week, to mark the UK launch of “Rise of the Tomb Raider” – expected to be one of the biggest selling video games of 2015.

Tomb Raider survival human billboard

Xbox ran a unique experiential challenge last week, to mark the UK launch of “Rise of the Tomb Raider” – expected to be one of the biggest selling video games of...

Coca-Cola is offering a two-hour visit from the Coca-Cola truck to consumers’ home towns plus a £5,000 Christmas hamper as a prize in its 2015 “Holidays are Coming” marketing campaign.

Coca-Cola Xmas truck tour returns

Coca-Cola Enterprises (CCE) is offering consumers the chance to win a two-hour visit from the Coca-Cola truck to their home town, plus a £5,000 Christmas hamper to mark...

Bisto samples new range as part of major marketing push

Bisto London sampling

Bisto has been sampling its new Simply Casserole concentrated paste range at key London stations, as part of a massive marketing campaign for a range of new products...

Kru appoints Lauralee Watson as Talent Director

Kru names Watson as Talent Director

Kru Talent has appointed Lauralee Watson, formerly of BD Network, as its new Talent Director, as part of its expansion strategy. Watson has more than 10 years’ event...

Carlsberg has launched a limited edition ‘Beer’d Beauty’ range with profits going to the Movember Foundation.

Carlsberg male toiletries back Movember

Carlsberg has launched a limited edition ‘Beer’d Beauty’ range with profits going to the Movember Foundation. To celebrate the launch the Beer’d Beauty series...

Foster's flying van marks launch of Foster's Helluva Tour

Flying van launches Foster’s Helluva Tour

Foster’s has marked the launch of its Foster’s Helluva Tour TV series with a PR stunt featuring a Bedford Rascal camper van being lifted 2,000 feet over the...

Strongbow Halloween 2015 Night of the Zombies

Strongbow: Zombie or Survivor?

Strongbow is launching a “Night of The Zombies” on-trade promotion, offering consumers the chance to win Zombie experiences and Smart TV and Zombie movie packages....

Percol Coffee Co has launched a “Cool Beans” campaign with nationwide sampling and competitions

Percol Coffee #CoolBeans roadtrip

[espro-slider id=110] Percol Coffee Co, the British company which claims to have launched the first Fairtrade certified ground coffee, has introduced a national “Cool...

Sky Sports Dome at British Masters

RPM ensure Sky Sports are on ‘par’ with The British Masters

Sky Sports, headline sponsor for The British Master’s, has been running experiential marketing at the event, which ran from October 7th – 11th at Woburn Golf Course...

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BMW opens pop-up shops for BMW i electric car range

BMW Group has launched the first of three pop-up shops to open between now and December exclusively dedicated to the BMW i range of electric vehicles and lifestyle...