creates the world’s most sparkly townhouse

1751, the global leader in connecting travellers with the widest choice of incredible places to stay, has teamed up with internationally renowned designer and sparkle champion, Christian Cowan, to create the world’s most sparkly townhouse, the ‘House of Sparkle’.

Opening its doors in the fashion hotspot of Soho in central London, the House of Sparkle has been designed for by Christian Cowan who has famously dressed the likes of Beyoncé, Cardi B and Lady Gaga, and is renowned for bringing fun to the fashion world with copious amounts of colour, glitz and glamour.

“My designs typically feature a bit of cheeky humour mixed with a youthful take on how modern day women can dress – transforming them into something truly head-turning! Inspiration for House of Sparkle came from my latest collection featuring shimmer, drama and of course, glamour” says Christian Cowan, designer. “I’ve had so much fun collaborating with on the townhouse design – this is the first time I’ve channelled my vision into an amazing place to stay.”

The House of Sparkle celebrates all that sparkles, embracing ebullience, opulence and shimmer – all said to be emergent fashion trends this season – with a gold glittery frontage, black and white checker-board glitter entrance hall and twisted glittery rainbow stairwell.

The lounge is dipped in pink glitter and the shower room features blue glittery clouds with giant silver sequin rain installations. A curtain of metallic streamers leads guests into the master bedroom, to a party sparkly world of metallic piñata textures, disco balls and mirror details.

Pepijn Rijvers, Chief Marketing Officer at says: “The House of Sparkle is just one lavish example of the many unforgettable travel experiences customers can enjoy in the more than 5.7 million reported listings in vacation homes, apartments and other unique places to stay on Surrounded by an extraordinary array of gleam and glimmer, we are excited to offer our customers a stay at the House of Sparkle, which is sure to be an unforgettable experience this holiday season!”