IPM Bitesize
TCC announces new CEO
TCC, a global leader in retail loyalty campaigns, has appointed Perry Valkenburg as new CEO of the company. Valkenburg joins from advertising agency TBWA, where he has...
Hunger Breaks Point Break partnership
Canned meal range Hunger Breaks is running a prize promotion offering the chance to win a trip to Mexico, as part of a partnership with upcoming movie Point Break....
Famous Grouse promo gets personal
Drinks company Maxxium UK is launching a new campaign for The Famous Grouse, the UK’s number one selling blended whisky, which include a brand new TV ad, a media...
Coca-Cola Xmas truck tour returns
Coca-Cola Enterprises (CCE) is offering consumers the chance to win a two-hour visit from the Coca-Cola truck to their home town, plus a £5,000 Christmas hamper to mark...
Bisto London sampling
Bisto has been sampling its new Simply Casserole concentrated paste range at key London stations, as part of a massive marketing campaign for a range of new products...
Kru names Watson as Talent Director
Kru Talent has appointed Lauralee Watson, formerly of BD Network, as its new Talent Director, as part of its expansion strategy. Watson has more than 10 years’ event...
Carlsberg male toiletries back Movember
Carlsberg has launched a limited edition ‘Beer’d Beauty’ range with profits going to the Movember Foundation. To celebrate the launch the Beer’d Beauty series...
Müller Wiseman launches ‘MOOvember’
Müller Wiseman Dairies is teaming up with the Movember Foundation this November to launch a new on-pack promotion, MOOvember, across 500ml cartons and 1 pint bottles of...
UK leads European IMC Awards pack
The United Kingdom has the most shortlisted entries in this year’s IMC European Awards for Integrated Marketing Communications, with 16 campaigns getting through to...
Brass creates Leeds Rhinos Foundation film
Leeds Rhinos Foundation, the charity set up by rugby league club Leeds Rhinos, has launched a film that showcases the work going on under the foundation’s...
