Aperol to brighten up Blue Monday with cocktail delivery service


To help Brits combat the January blues with a splash of orange, Aperol – Italy’s iconic orange bittersweet aperitif, which celebrates its 100th Anniversary later this year – has announced the return of ‘Aperol-ivery’, its free doorstep Aperol Spritz delivery service, for four days only.

Aperol-ivery will be kicking off on ‘Blue Monday’ (21 January 2019) for two days in the Greater London Area before continuing to Brighton and Bristol on 23rd and 24th January 2019, helping  Brits brighten up the dark January evenings in true Italian style.

So, what is an Aperol-ivery? An Italian Aperol bartender will arrive at winning addresses to make two refreshing, perfectly crafted Aperol Spritz cocktails, served from Aperol’s vibrant orange Aperitivo Van.

With Blue Monday named as the gloomiest day of the year – because of a combination factors including low bank balances, the end of the Christmas period and the weather – the return of Aperol-ivery is the perfect excuse to inject some much-needed optimism and spontaneity.

Paolo Tonellotto, Aperol Brand Ambassador and Bar Owner says, “I’ve always seen January as the perfect time to catch up with friends after the very busy Christmas time.  To me the ‘aperitivo’ culture in Italy is a great way to do this, a couple of drinks, a few snacks and some great company to share them with.  In Italy, ‘aperitivo’ is an everyday occurrence all year round – which, of course, always starts with an Aperol Spritz.”

Those looking to apply for the chance to win can do so at aperolivery.com.