Category: News

Dale Farm Scoop Up Family Fun with ‘Delicious Little Wins’ Promotion

Dale Farm has always looked for ways to sprinkle a little extra joy into everyday moments, and their latest on-pack promotion across the ice cream range is no exception....

Momentum Worldwide Appoints its First-Ever Chief AI Officer

Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in...

TRO & Brompton Gear Up to Celebrate 50 Years with London World Championship

Iconic British folding bicycle manufacturer, Brompton, has appointed experiential marketing experts, TRO, to deliver the Brompton World Championship in London this...

Join the Club! Peroni Nastro Azzurro Launches Always-On Loyalty Programme

London, UK – 14th April 2025 – Peroni Nastro Azzurro, the UK’s most loved lager brand,[1] in collaboration with marketing partner agency Savvy Marketing,...

Raise the Bar. Make Your Mark. Enter the IPM Awards 2025

The IPM is delighted to open entries for The Awards 2025! After another remarkable year of creativity, innovation, and impact in promotional marketing, we are excited to...

TRO Launches BYD’s Sealion 7 With Immersive UK Brand Experience

Experiential marketing experts, TRO, were recently chosen by BYD (Build Your Dreams), to spearhead the highly anticipated launch of their latest model, SEALION 7, into...

Kallø Launches Innovative In-Store Experience at Waitrose to Celebrate Breakfast Range

Kallø, the ‘naturally different’ food brand from Ecotone UK, is marking its entrance into the breakfast category with an exciting new in-store experience, building...

Why the Marketing Industry Would Benefit from Embracing a Breatholution

Breathwork has exploded in popularity in the west this last decade, and what was considered a quirky woo woo technique has...

N2O Offers Brands the Chance to Make History at Pride in London as Westminster City Council Allows Experiential for the First Time

Multi-award-winning creative brand experience agency N2O is entering its second year as experiential partner working with Pride in London (The UK’s largest Pride...

Yeo Valley Fuels Active Lifestyles with Greek Recipe Campaign

Yeo Valley, the UK’s leading organic dairy brand, has hit the ground running with a high-impact shopper and social campaign designed to promote its Greek Recipe range...