Leading experiential marketing agency TRO has announced the launch of Activate Live, a specialist creative production division designed to transform big ideas into high-impact brand activations.
Built around a team of expert designers, makers, and producers, Activate Live offers agile, one stop solutions for brands looking to deliver physical experiences that don’t just show up – but stand out.
“Not every brief needs a 10-week build or a 10-tonne truck,” said Alice Holden-Brown, Activate Live Director at TRO. “Big brand or cultural moments don’t wait around – and neither do consumers. Activate Live was built for this exact challenge: helping brands respond to the now with smart, stand-out activations that are as agile as they are impactful.”
From pop-ups and PR stunts to sampling campaigns and seasonal activations, Activate Live is designed to plug in wherever brands or agencies need support. The team can lead projects independently or integrate seamlessly behind the scenes, even offering white-label services for agency partners.
A One-Stop Shop for Creative Production
Activate Live provides a complete range of services, including:
- Creative and design development
- Fabrication and build
- Logistics and installation
- On-site management and staffing
With sustainability in mind, Activate Live also leverages a bank of modular, reusable production assets, enabling brands to reduce costs and environmental impact without compromising creativity.
“Modular production is a game-changer. It means we can turn around high-quality builds faster, keep costs under control, and reduce waste. With our bank of reusable assets, brands don’t have to start from scratch every time – they can move quickly and sustainably.”
Delivering Real-World Impact
Activate Live has already delivered a diverse range of projects including a surprise Olly Alexander pop-up in London to support Twix’s ‘Two is more than one’ campaign, a travel-themed experience for Nutmeg that showcased the J.P. Morgan-owned brand’s global investment expertise ahead of tax year end, and Don’t Look Back in Hanger – a sampling campaign for Dolmio coinciding with the recent Oasis gigs in Manchester.
Ready to Roll
“We’ve launched Activate Live at just the right moment” said Rob O’Siochain, Head of Growth at TRO. “Seasonal peaks like Halloween, Black Friday or Christmas are where brands can win hearts and headlines – if they move quickly and deliver with quality and impact. Activate Live helps them to do exactly that.”
For more information about Activate Live or to discuss an upcoming project, visit https://www.tro.com/activate-live or contact Alice Holden-Brown alice.holden-brown@tro.com.
