Tag: direct mail, Door drop, Institute of Promotional Marketing
Alan Frank Crossman
The IPM received the very sad news that Alan Crossman had passed away at his home in Bedford. Alan was one of the early pioneers in Door-to-Door marketing with Circular...
Covid Featured Case Study-RNLI Fundraising Campaign from Whistl
In the second of our 6 featured cases from campaigns carried out through the Covid pandemic we have another case that we think showcases our industry’s specialism and...
Case Study: Sparks hits the mark for M&S
Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised...
