Every Sub made in Subway stores across the UK today (November 3rd 2017) will trigger a 5p donation to a the Fare Share food bank charity, to help feed people in need.
The promotion marks World Sandwich Day and the fast food chain will also be handing out free Six Inch Subs to people who downloaded and registered the Subcard app by October 30th. Anyone who did hit the deadline was rewarded with 500 points – the value of a Subway Sub – to spend today in store. If the points aren’t spent by midnight today, they will disappear.
FareShare has 20 regional centres in the UK focusing on providing nutritious meals to vulnerable people. Donations to the charity will be triggered both by purchases of Six-inch Subs and also by redemptions of the free sub offer both on World Sandwich Day and the day before.
All Subway Stores accepting Subcard are participating in the promotion.
Subway is the world’s largest submarine sandwich franchise, with more than 44,800 locations in more than 113 countries. It is a committed partner to the UK Government’s Public Health Responsibility Deal and is the only QSR to have endorsed eight of the nutrition-related pledges. The Subway brand has reduced salt, eliminated trans fats, displays energy information on menu boards, cut KJ/Kcal across the product range and increased access to fruit and vegetables as part of a balanced diet and reduced saturated fat.